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Snake Neck Pillow

Maybe

Search demand grew +111.8% this quarter. But the top 5 brands take 100% of clicks, so Snake Neck Pillow is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$906K/yr610K searches / yr
90-day growth
+111.8%search demand this quarter
Competition
79%top-5 click share · 4 brands · 8 sellers

Flapen Score

Snake Neck Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Snake Neck Pillow is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snake Neck Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Snake Neck Pillow 610K times last year and spent an estimated $906K. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +111.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $906K a year.

Searches, last 12 months
610K
Growth, 90 days vs prior 90
+111.8%
Conversion, latest week
3.9%
Market size, estimated
$906Ka year
Top search term
bcozzy neck pillow133K searches a year

02 · Price

A sale here is worth $38.40.

Listings sell for $38.40 on average, from $16.65 to $50.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $38.40 that is $58K to $77K a year per listing.

Average price
$38.40inside the $15 to $100 sweet spot
Price range
$16.65–$50.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$58K–$77K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #21 within Bed Pillows & Positioners. It carries 4,484 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#21in Bed Pillows & Positioners
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
4,484per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Snake Neck Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 233%
  • Brand 36%
  • Brand 46%

Search terms

Top Snake Neck Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bcozzy neck pillow133K/yr
  • cabeau neck pillow125K/yr
  • cabeau evolution s347K/yr
  • bcozzy39K/yr
  • bcozzy travel pillow34K/yr
  • becozy neck pillow16K/yr
  • cabeau evolution s3 travel pillow32K/yr
  • bcozzy travel neck pillow13K/yr
  • cabeau28K/yr
  • be cozy neck pillow14K/yr

Reviews and returns

What reviews say buyers love and hate about Snake Neck Pillow

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Comfort-Overall”
6.0%of orders come back
“Not comfortable for neck”
A buyer, on “Comfort-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Snake Neck Pillow questions

Answered from the same tracked data.