Snake Neck Pillow
MaybeSearch demand grew +111.8% this quarter. But the top 5 brands take 100% of clicks, so Snake Neck Pillow is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $906K/yr610K searches / yr
- 90-day growth
- +111.8%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 8 sellers
Flapen Score
Snake Neck Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Snake Neck Pillow is stronger. Inside it, weaker.
Market
The Snake Neck Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Snake Neck Pillow 610K times last year and spent an estimated $906K. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +111.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $906K a year.
- Searches, last 12 months
- 610K
- Growth, 90 days vs prior 90
- +111.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $906Ka year
- Top search term
- bcozzy neck pillow133K searches a year
02 · Price
A sale here is worth $38.40.
Listings sell for $38.40 on average, from $16.65 to $50.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $38.40 that is $58K to $77K a year per listing.
- Average price
- $38.40inside the $15 to $100 sweet spot
- Price range
- $16.65–$50.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $58K–$77K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #21 within Bed Pillows & Positioners. It carries 4,484 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #21in Bed Pillows & Positioners
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 4,484per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Snake Neck Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 154%
- Brand 233%
- Brand 36%
- Brand 46%
Search terms
Top Snake Neck Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bcozzy neck pillow133K/yr
- cabeau neck pillow125K/yr
- cabeau evolution s347K/yr
- bcozzy39K/yr
- bcozzy travel pillow34K/yr
- becozy neck pillow16K/yr
- cabeau evolution s3 travel pillow32K/yr
- bcozzy travel neck pillow13K/yr
- cabeau28K/yr
- be cozy neck pillow14K/yr
Reviews and returns
What reviews say buyers love and hate about Snake Neck Pillow
We read the reviews and the return reasons for every product selling here.
“Not comfortable for neck”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snake Neck Pillow questions
Answered from the same tracked data.









