Is Smudge Kit profitable to sell on Amazon United States?

Flapen scores Smudge Kit 44 out of 100 on Amazon United States, a Fail. Shoppers spend $71K a year across 26 tracked products. Search demand grew +3.8% in the last 90 days.

How competitive is the Smudge Kit niche on Amazon United States?

12 brands and 15 sellers compete in Smudge Kit on Amazon United States. The top 5 Smudge Kit products take 59% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Smudge Kit?

Smudge Kit buyers on Amazon United States complain most about Smell, Size-Overall, and Quality-Overall. An estimated 0.9% of orders come back.

When does demand for Smudge Kit peak?

Search demand for Smudge Kit on Amazon United States peaks in Aug–Sep–Oct–Nov, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Smudge Kit niche?

Smudge Kit sells for $17.19 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.06 to $30.06. The average product has 5,509 reviews, the count a new listing must catch up to.

Smudge Kit

Fail

Shoppers spend an estimated $71K a year here, so Smudge Kit is a Fail.

Flapen Score: 44
44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size: $71K/yr64K searches / yr
90-day growth: +3.8%search demand this quarter
Competition: 59%top-5 click share · 12 brands · 15 sellers

Flapen Score

Smudge Kit against its category

The dotted line is the Home & Kitchen average. Past it, Smudge Kit is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Smudge Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Smudge Kit 64K times last year and spent an estimated $71K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months: 64K
Growth, 90 days vs prior 90: +3.8%
Conversion, latest week: 6.5%
Market size, estimated: $71Ka year
Peak month: August2.2× the quietest month
Top search term: smudge kit34K searches a year

02 · Price

A sale here is worth $17.19.

Listings sell for $17.19 on average, from $7.06 to $30.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.19 that is $2K to $4K a year per listing.

Average price: $17.19inside the $15 to $100 sweet spot
Price range: $7.06–$30.06
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #313 within Home Fragrance. It carries 5,509 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 5.6%
Average rank: #313in Home Fragrance
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 5,509per listing
Listings tracked: 26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Smudge Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

10%

Brand 131%
Brand 221%
Brand 314%
Brand 410%
Brand 510%
Brand 64%
Open — no brand owns it (6 brands, 10%)

Demand

Smudge Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Smudge Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

smudge kit34K/yr +2.8%4.7% conv.
smudging kit12K/yr +18.5%3.9% conv.
sage cleansing kit9K/yr +12.4%8.0% conv.
smudge kit spiritual set4K/yr -2.4%0.9% conv.
smudge kits for cleansing6K/yr -35.2%6.5% conv.

Reviews and returns

What reviews say buyers love and hate about Smudge Kit

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”

28%of negative reviews mention “Smell”

0.9%of orders come back

“Not a pleasant fragrance”

A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Smudge Kit questions

Answered from the same tracked data.

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