Smudge Kit
FailShoppers spend an estimated $71K a year here, so Smudge Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $71K/yr64K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 15 sellers
Flapen Score
Smudge Kit against its category
The dotted line is the Home & Kitchen average. Past it, Smudge Kit is stronger. Inside it, weaker.
Market
The Smudge Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Smudge Kit 64K times last year and spent an estimated $71K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $71Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- smudge kit34K searches a year
02 · Price
A sale here is worth $17.19.
Listings sell for $17.19 on average, from $7.06 to $30.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.19 that is $2K to $4K a year per listing.
- Average price
- $17.19inside the $15 to $100 sweet spot
- Price range
- $7.06–$30.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #313 within Home Fragrance. It carries 5,509 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #313in Home Fragrance
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,509per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Smudge Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Home Cleansing & Smudging Kit with White Sage Palo Santo
- Price
- $20.02
- Rating
- 4.7/5
- Reviews
- 8,629
- Age
- 6y ago

Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
- Price
- $27.60
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1y ago

White Sage Smudging Kit Smudge Stick Gift Kit
- Price
- $15.92
- Rating
- 4.7/5
- Reviews
- 19,402
- Age
- 7y ago

Sage Smudge Kit - White Sage Smudge Sticks - 4in ~ Abalone Shell 5-6in ~ 2in Tripod Stand ~ 9-12in Feather and White Sand
- Price
- $22.12
- Rating
- 4.7/5
- Reviews
- 29,086
- Age
- 6y ago

SOUL STICKS Beginners Mini Smudge Kit Includes White Sage 3-4 Abalone Shell Selenite Wand and Palo Santo with Smudging Guide
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 3y ago
Trending
estimated 90-day click momentum
Alternative Imagination White Sage Smudge Stick Set 3-Pack of 4-Inch Bundles for Home Cleansing Meditation Rituals Energy Clearing Witchcraft Tools Spiritual Gifts Yoga Altar and Smudging
- Price
- $7.90
- Rating
- 4.6/5
- Reviews
- 36,015
- Age
- 10y ago

White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz
- Price
- $16.95
- Rating
- 4.6/5
- Reviews
- 3,460
- Age
- 9y ago

Origins Smudging Kit - 2 White Sage Smudge Stick + Abalone Shell Bowl | Sustainably Sourced Healing Incense for Home Cleansing Protection Meditation Positive Energy
- Price
- $14.58
- Rating
- 4.6/5
- Reviews
- 1,628
- Age
- 8y ago

Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
- Price
- $27.60
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1y ago

Sage Smudge Kit for Cleansing Negative Energy Home and Creating The Energy of Happiness Rosemary & Lavender Sage Smudge Sticks with White Sage Pack of 3
- Price
- $13.07
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 4y ago
Newest
by launch date
Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
- Price
- $27.60
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1y ago

SOUL STICKS Beginners Mini Smudge Kit Includes White Sage 3-4 Abalone Shell Selenite Wand and Palo Santo with Smudging Guide
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 3y ago

Sage Smudge Kit for Cleansing Negative Energy Home and Creating The Energy of Happiness Rosemary & Lavender Sage Smudge Sticks with White Sage Pack of 3
- Price
- $13.07
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 4y ago

7 Sage Smudge Kit
- Price
- $14.74
- Rating
- 4.5/5
- Reviews
- 1,638
- Age
- 4y ago

Handcrafted 4 Inch White Sage Smudge Sticks
- Price
- $7.42
- Rating
- 4.6/5
- Reviews
- 9,471
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
15
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 94%
Open market
10%
- JL Local31%
- BLUE RIVER SAGE21%
- Anima14%
- Sarimoire10%
- Soul Sticks10%
- BHOLI SAGE PLUS4%
- Open — no brand owns it (6 brands, 10%)
Demand
Smudge Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Smudge Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smudge kit34K/yr
- smudging kit12K/yr
- sage cleansing kit9K/yr
- smudge kit spiritual set4K/yr
- smudge kits for cleansing6K/yr
Reviews and returns
What reviews say buyers love and hate about Smudge Kit
We read the reviews and the return reasons for every product selling here.
“Not a pleasant fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smudge Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









