smudge kit
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$17.19avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$7.06–$30.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,509.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, smudge kit is a $71K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
smudge kit market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $52K–$69K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #313
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.6%
- Avg brand age
- 39 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
10%
- JL Local31%
- BLUE RIVER SAGE21%
- Anima14%
- Sarimoire10%
- Soul Sticks10%
- BHOLI SAGE PLUS4%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Top smudge kit search terms
- smudge kit34K/yr
- smudging kit12K/yr
- sage cleansing kit9K/yr
- smudge kit spiritual set4K/yr
- smudge kits for cleansing6K/yr
Top smudge kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Home Cleansing & Smudging Kit with White Sage Palo Santo
BLUE RIVER SAGE$20.024.7★8,629 rev
Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
Anima$27.604.6★313 rev
White Sage Smudging Kit Smudge Stick Gift Kit
JL Local$15.924.7★19,402 rev
Sage Smudge Kit - White Sage Smudge Sticks - 4in ~ Abalone Shell 5-6in ~ 2in Tripod Stand ~ 9-12in Feather and White Sand
Sarimoire$22.124.7★29,086 rev
SOUL STICKS Beginners Mini Smudge Kit Includes White Sage 3-4 Abalone Shell Selenite Wand and Palo Santo with Smudging Guide
Soul Sticks$9.914.4★113 rev
Newest
by launch dateAnima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
Anima$27.60313 rev
SOUL STICKS Beginners Mini Smudge Kit Includes White Sage 3-4 Abalone Shell Selenite Wand and Palo Santo with Smudging Guide
Soul Sticks$9.91113 rev
Sage Smudge Kit for Cleansing Negative Energy Home and Creating The Energy of Happiness Rosemary & Lavender Sage Smudge Sticks with White Sage Pack of 3
BHOLI SAGE PLUS$13.07392 rev
7 Sage Smudge Kit
JL Local$14.741,638 rev
Handcrafted 4 Inch White Sage Smudge Sticks
JL Local$7.429,471 rev
Trending
90-day click momentum
Alternative Imagination White Sage Smudge Stick Set 3-Pack of 4-Inch Bundles for Home Cleansing Meditation Rituals Energy Clearing Witchcraft Tools Spiritual Gifts Yoga Altar and Smudging
Alternative Imagination$7.904.6★
White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz
Moonwater Elixirs$16.954.6★
Origins Smudging Kit - 2 White Sage Smudge Stick + Abalone Shell Bowl | Sustainably Sourced Healing Incense for Home Cleansing Protection Meditation Positive Energy
JL Local$14.584.6★
Anima Premium Energy Cleansing Set White Sage Smudge Sticks Palo Santo Sticks Clear Quartz & Selenite Crystal with Smudge Bowl for Crystals & Home Cleansing Meditation & Manifestation
Anima$27.604.6★
Sage Smudge Kit for Cleansing Negative Energy Home and Creating The Energy of Happiness Rosemary & Lavender Sage Smudge Sticks with White Sage Pack of 3
BHOLI SAGE PLUS$13.074.5★
What buyers say about smudge kit
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Beautiful, quality set”
“As advertised”
“Good price”
“awesome house-warming gift”
“Ease of Use”
“Good size”
“Clear instructions for first timer”
“This kit is perfect for cleaning”
“Product is effective”
What buyers complain about
“Not a pleasant fragrance”
“Very small”
“Bad quality”
“So far, I dont see the value of what we paid for”
“Nothing to do with the picture they show”
“Once you it going it burns for quite a long time”
“A little dryer than expected”
“Everything was great minus the wooden stand which arrived broken”
“Not working”
“Its impossible to use”
Top return reasons
Common questions
- Is smudge kit profitable to sell on Amazon United States?
- The niche generates $71K/yr across 26 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the smudge kit niche?
- 12 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in smudge kit?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.9%.
- When does demand for smudge kit peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the smudge kit niche?
- Listings span $7.06–$30.06; the average listing price is $17.19 (sweet spot $15–$100). The average incumbent carries 5,509 reviews — the moat a new listing must climb.