Is smores decor profitable to sell on Amazon United States?

The niche generates $26K/yr across 105 tracked products. 0 of 43 products launched in the last 360 days are still selling. 90-day search growth is +106.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the smores decor niche?

76 brands and 110 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in smores decor?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.6%.

What does it cost to enter the smores decor niche?

Listings span $4.11–$32.77; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.

smores decor

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Growth

Great+106.6%

90-day search growth — must beat 0% to launch

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great381.1

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.11–$32.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.20

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$26K

$26K/yr · 79K searches

According to Flapen's Amazon United States niche tracking, smores decor is a $26K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 62/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

smores decor market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $31K–$37K; units × avg price
Conversion rate: 2.7%
Avg BSR: #8,405
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 2.6%
Avg brand age: 29 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

76 falling

Sellers

110

Top-5 brand share

37%

Top 20: 66%

Top-5 click share

21%

Top 20: 48%

Open market

59%

C L cooper life10%
G1ngtar8%
Deorfuy7%
Xynic6%
Sursurprise5%
DEANHOT4%

Demand

Weekly Amazon search volume, last 42 weeks — +106.6% search growth over the last 90 days.

Open Trend

Top smores decor search terms

smores decor12K/yr +101.9%1.4% conv.
smores decorations11K/yr +156.3%2.5% conv.
smores party decorations13K/yr +82.8%2.5% conv.
smores party10K/yr +113.5%2.3% conv.
smores sign9K/yr +77.7%3.7% conv.
smores birthday party decorations9K/yr +178.2%2.1% conv.
smore decor6K/yr +91.5%1.6% conv.
smore decorations6K/yr +91.7%2.4% conv.
smores bar sign4K/yr +87.2%3.1% conv.

All search terms

Top smores decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

G1ngtar SMores Camping Party Decoration Set - Serves 24- 112Pcs SMore Love Fun Campfire Themed Tableware Disposable Plate Napkin Tablecloth Banner Card for Birthday Party Supplies

G1ngtar$21.054.7★39 rev

Deorfuy Smores Camping Birthday Party Banners Swirls Decorations 11PCS

Deorfuy$12.324.7★140 rev

Xynic 213 pcs Smores Party Decorations Tableware Set Smore Love Fun Party Supplies With Banner Cake Topper Plates and Napkins for Camping Themed Party Serves 25 Guests

Xynic$19.144.9★14 rev

Smore Bar Signs Smore Station Welcome Wooden Sign Roast a Marshmallow Entrance Greeting Stand Sign Decor Smores Bar Wedding Party Table Reception Party Smore Decoration Supply Favor 8x10 Inch

DEANHOT$14.274.7★149 rev

Sursurprise SMores Party Decorations 2Pcs SMores Party Banners for Camping Campfire Camper Birthday Baby Shower Party Supplies

Sursurprise$10.754.9★38 rev

Newest

by launch date

Smores Bonfire Themed Hanging Swirls 24pcs Double-Sided Marshmallow Chocolate Decorations for Camping Birthday Summer Camp Backyard Party

C L cooper life$11.682 rev

4mo ago

Smores Birthday Party Decoration - Camping Party Tableware Plates Cups Napkins Camping Tablecloth Happy Birthday Banner Balloons Cake Toppers for Bonfire Camper Forest Picnic Adventure Supplies

LSJDEER$15.463 rev

6mo ago

READIGO Smores Party Decorations 3-Piece Pink Smore Fun Banner Set for Camping Campfire Birthday Baby Shower Garland

READIGO$8.843 rev

6mo ago

MotiMind 120 Pcs SMores Camping Party Tableware Set SMores Love Fun Bonfire Party Supplies Include Disposable Paper Plates Cups Napkin Fork for Camping Campfire Birthday Baby Shower Serves 24

MotiMind$20.330 rev

7mo ago

Smore Bar Signs Smore Station Welcome Wooden Sign Roast a Marshmallow Entrance Greeting Stand Sign Decor Smores Bar Wedding Party Table Reception Party Smore Decoration Supply Favor 8x10 Inch

DEANHOT$14.27149 rev

7mo ago

What buyers say about smores decor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The decorations are good quality”

Value For Money7%

“affordable”

Durability7%

“They are durable”

Design-Overall6%

“the designs are adorable”

Taste-Overall6%

“Good tasting chocolate”

Color5%

“the colors look great”

Ease Of Use5%

“easy to use”

Smell5%

“Great chapstick, the scents are super fun”

Advertised Vs Actual Product4%

“Just as described”

Size-Overall4%

“Perfect size and super cute”

What buyers complain about

Size-Overall17%

“are pretty big for bouncing”

Durability7%

“They break easy”

Advertised Vs Actual Product6%

“This product does not fit the stated description or purpose”

Taste-Overall6%

“Plus, the chocolate has a white coating to it and tastes funny”

Smell6%

“The balloons are somewhat stinky”

Storage Temperature6%

“The amazon truck must have been too hot because they are ruined by how melted they are”

Quality-Overall6%

“Junk”

Thickness5%

“The balloons are made of thicker material that do not pop easily”

Stale/Rotten/Spoiled4%

“the marshmallows were stale”

Value For Money4%

“at under ten dollars its hard to argue too hard with the value proposition”

Top return reasons

Size-Overall44%

Value For Money8%

Material Quality7%

Advertised Vs Actual Product6%

Quality-Overall4%

Functionality-Overall3%

Ease Of Use3%

Flavor3%

Color3%

Smell2%

Common questions

Is smores decor profitable to sell on Amazon United States?: The niche generates $26K/yr across 105 tracked products. 0 of 43 products launched in the last 360 days are still selling. 90-day search growth is +106.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the smores decor niche?: 76 brands and 110 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in smores decor?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.6%.
What does it cost to enter the smores decor niche?: Listings span $4.11–$32.77; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.