Skip to content

Smores Decor

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $26K a year here, so Smores Decor is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$26K/yr79K searches / yr
90-day growth
+106.6%search demand this quarter
Competition
21%top-5 click share · 76 brands · 110 sellers

Flapen Score

Smores Decor against its category

The dotted line is the Home & Kitchen average. Past it, Smores Decor is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smores Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Smores Decor 79K times last year and spent an estimated $26K. The top 5 brands take 37% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +106.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+106.6%
Conversion, latest week
2.7%
Market size, estimated
$26Ka year
Top search term
smores decor12K searches a year

02 · Price

A sale here is worth $12.20.

Listings sell for $12.20 on average, from $4.11 to $32.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.20 that is $0 to $1K a year per listing.

Average price
$12.20under the $15 to $100 sweet spot
Price range
$4.11–$32.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #8,405 within Decorative Signs & Plaques. It carries 381 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#8,405in Decorative Signs & Plaques
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
381per listing
Listings tracked
105

04 · Newcomers

0 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Smores Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

76 falling

Sellers

110

Top-5 brand share

37%

Top 20: 66%

Top-5 click share

21%

Top 20: 48%

Open market

59%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Smores Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 4.1× · 10 of 12 months tracked

Search terms

Top Smores Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smores decor12K/yr
  • smores decorations11K/yr
  • smores party decorations13K/yr
  • smores party10K/yr
  • smores sign9K/yr
  • smores birthday party decorations9K/yr
  • smore decor6K/yr
  • smore decorations6K/yr
  • smores bar sign4K/yr

Reviews and returns

What reviews say buyers love and hate about Smores Decor

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.6%of orders come back
“are pretty big for bouncing”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smores Decor questions

Answered from the same tracked data.