Is smores caddy profitable to sell on Amazon United States?

The niche generates $73K/yr across 32 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +168.0%. Flapen's verdict: Worth a look (63/100).

How competitive is the smores caddy niche?

24 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in smores caddy?

Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.7%.

When does demand for smores caddy peak?

Demand peaks in Jun–Sep–Oct; the busiest month runs 4.1× the quietest.

What does it cost to enter the smores caddy niche?

Listings span $3.22–$46.60; the average listing price is $25.81 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.

smores caddy

Worth a look

Shows demand growing +168.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+168.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.81

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Good$3.22–$46.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good854.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$73K

$73K/yr · 164K searches

According to Flapen's Amazon United States niche tracking, smores caddy is a $73K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Worth a look — 63/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

smores caddy market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $103K–$129K; units × avg price
Conversion rate: 1.7%
Avg BSR: #573
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.5%
Avg brand age: 38 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

51%

Top 20: 88%

Open market

35%

Nostalgia16%
Mr. Bar-B-Q15%
McEtt11%
MINCORD8%
THE S'MORES COMPANY8%
MSHUNKEJI8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +168.0% search growth over the last 90 days.

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 4.1×

Open Trend

Top smores caddy search terms

smores caddy47K/yr +277.7%1.7% conv.
smores bar29K/yr +55.7%1.0% conv.
smores tray19K/yr +144.2%1.6% conv.
smores caddy organizer5K/yr +320.9%1.5% conv.
smore caddy6K/yr +179.9%2.0% conv.
smore box6K/yr +154.8%1.4% conv.
smores bar station for party4K/yr +116.0%0.6% conv.
smores container6K/yr +224.2%0.9% conv.
smores station box8K/yr +100.6%1.6% conv.
smores box caddy5K/yr +245.0%2.2% conv.

All search terms

Top smores caddy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nostalgia Jet-Puffed Lighted Smores Caddy Essential Marshmallow Roasting and Smores Making Supplies for Camping Vacation and Backyard Bonfires Carry Handle Retractable Trays and Carry Handle

Nostalgia$23.984.6★66 rev

Mr. Bar-B-Q Hersheys Smores Caddy Tray Organizer - Smores Station Box to Store All Essentials On The Go for Picnics Camping w/Removable Tray & Carrying Handle - No Food Items Included - 00262HSY

Mr. Bar-B-Q$29.304.4★803 rev

THE SMORES COMPANY - Smores Caddy with Tray Organizer

THE S'MORES COMPANY$46.604.6★39 rev

MINCORD Smores Station Smores Bar Holder with Handles

MINCORD$22.374.2★174 rev

4 in 1 Smores Station with Handles 6 Pcs 32 Marshmallow Roasting Sticks Wooden Smores Caddy Organizer Smores Tray with Lid Smore Skewers Extendable Smores Box Storage for Fire Pits Camping BBQ

MSHUNKEJI$36.254.8★20 rev

Newest

by launch date

Sieral Smores Station with Tray Handle-farmhouse Smores Kit Acacia Wood Smores Caddy Accessories Organizer Smore Kit Lake House Decoration Graham Cracker Tray for Fire Pit Outdoor 200 Parchment Paper

Sieral$33.845 rev

5mo ago

4 in 1 Smores Station with Handles Wooden Smores Caddy Organizer 6 Pcs 32 Extendable Smore Skewers Marshmallow Roasting Sticks Smores Box Storage Smores Tray with Lid for Fire Pits Camping BBQ

Suriytim$30.801 rev

8mo ago

Portable Smores Kit 4 In 1 Smores Caddy Organizer with Handle 6 Pcs 32 Inch Marshmallow Roasting Sticks Dark Brown Smores Basket Tray with Handles Wooden Smores Maker Box with Lid for Camping Outdoor

MSHUNKEJI$37.6920 rev

8mo ago

lynorra 4-in-1 Smores Station with Wooden Stand Forks & Bamboo Sticks | Smores Station Caddy Organizer & Farmhouse Smores Bar Holder for Indoor Outdoor Use Camping BBQ Parties & Housewarming Gift

lynorra$28.713 rev

10mo ago

4 in 1 Smores Station with Handles 6 Pcs 32 Marshmallow Roasting Sticks Wooden Smores Caddy Organizer Smores Tray with Lid Smore Skewers Extendable Smores Box Storage for Fire Pits Camping BBQ

MSHUNKEJI$36.2520 rev

11mo ago

What buyers say about smores caddy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Decent quality”

Advertised Vs Actual Product13%

“Works as advertised”

Storage Capacity8%

“the storage bag is quite helpful”

Ease Of Use7%

“Easy to Use”

Size-Overall6%

“It is nicely sizeable”

Ease Of Cleaning5%

“Easy to Clean”

Taste-Overall5%

“Delicious snack”

Value For Money5%

“Great value”

Color4%

“Love that these come in different colors”

Strength3%

“It is sturdy”

What buyers complain about

Quality-Overall20%

“Very skeptical of the quality”

Strength16%

“not real sturdy”

Size-Overall13%

“The candy bars do not fit”

Durability12%

“broke after the very first use”

Value For Money6%

“Not worth the price at all”

Adhesion/Stickiness4%

“Stick broke on first use”

Advertised Vs Actual Product3%

“The title is very misleading”

Smell2%

“Smells HORRIBLE”

Material Quality2%

“Made of cheap bendy materials”

Taste-Overall1%

“Nasty”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product9%

Value For Money9%

Quality-Overall7%

Strength5%

Adhesion/Stickiness3%