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Smores Caddy

Maybe

Search demand grew +168.0% this quarter. But shoppers spend an estimated $73K a year here, so Smores Caddy is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$73K/yr164K searches / yr
90-day growth
+168.0%search demand this quarter
Competition
51%top-5 click share · 24 brands · 34 sellers

Flapen Score

Smores Caddy against its category

The dotted line is the Home & Kitchen average. Past it, Smores Caddy is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smores Caddy market on Amazon at a glance

Shoppers on Amazon United States searched for Smores Caddy 164K times last year and spent an estimated $73K. The top 5 brands take 57% of clicks. Demand peaks in Jun–Sep–Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +168.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+168.0%
Conversion, latest week
1.7%
Market size, estimated
$73Ka year
Peak month
October4.1× the quietest month
Top search term
smores caddy47K searches a year

02 · Price

A sale here is worth $25.81.

Listings sell for $25.81 on average, from $3.22 to $46.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.81 that is $0 to $3K a year per listing.

Average price
$25.81inside the $15 to $100 sweet spot
Price range
$3.22–$46.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #573 within Decorative Boxes. It carries 855 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#573in Decorative Boxes
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
32

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Smores Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

34

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

51%

Top 20: 88%

Open market

35%

  • Brand 116%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Smores Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 4.1×

Search terms

Top Smores Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smores caddy47K/yr
  • smores bar29K/yr
  • smores tray19K/yr
  • smores caddy organizer5K/yr
  • smore caddy6K/yr
  • smore box6K/yr
  • smores bar station for party4K/yr
  • smores container6K/yr
  • smores station box8K/yr
  • smores box caddy5K/yr

Reviews and returns

What reviews say buyers love and hate about Smores Caddy

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Very skeptical of the quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smores Caddy questions

Answered from the same tracked data.