smoking gun
Worth a lookShows low returns (0.5%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$71.90avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good857.27avg incumbent reviews — the moat a new listing must climb
Market size
Good$287K$287K/yr · 146K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.65–$208.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, smoking gun is a $287K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
smoking gun market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $216K–$288K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #1,142
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 15.4%
- Avg brand age
- 36 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
34
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
55%
Top 20: 89%
Open market
31%
- Gramercy Kitchen Company16%
- Breville15%
- BORUIT14%
- homia9%
- TMKEFFC9%
- Breville Commercial6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top smoking gun search terms
- smoke gun40K/yr
- smoking gun31K/yr
- food smoker16K/yr
- smoking gun food smoker14K/yr
- smoke infuser10K/yr
- smoker gun8K/yr
- smoke gun for food7K/yr
- kitchen smoker5K/yr
- food smoker kit4K/yr
- smoke infuser for food4K/yr
Top smoking gun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gramercy Cocktail Smoker Kit - Indoor Drink & Food Infuser with Wood Chips
Gramercy Kitchen Company$25.144.4★2,545 rev
Breville BSM600SIL Smoking Gun Handheld Food and Cocktail Smoker Silver
Breville$100.714.6★1,578 rev
BORUIT Smoking Gun Cocktail Smoker Gun Includes Wood Chips and Accessories Portable Drink Smoker Indoor Food Smoker Infuser Kit for Cocktails Meat BBQ Cheese Veggies & Sous VideBlack)
BORUIT$26.274.1★613 rev
TMKEFFC Smoking Gun Cocktail Smoker Kit with Wood Chips & Cup Cover
TMKEFFC$38.114.4★2,042 rev
Breville Commercial CSM700 Smoking Gun Pro Smoke Infuser Black
Breville Commercial$154.254.7★985 rev
Newest
by launch date
BORGOVA 1500W Handheld Fog Cannon 7-Color LED Timer Smoke Gun
BORGOVA$193.5936 rev
Elegant Cocktail Smoker Kit - Complete Whiskey Drink Smoking Gun with 8 Flavors of Wood Chips Dome and Accessories Adds Flavor to Food and Drinks Infuser Kit for Indoor Outdoor Use
Wanvoapls$48.7768 rev
Whiskey Smoker Kit with Smoke Gun Acacia Top and 8 Glass Dome for Food
Smoky Crafts$116.0083 rev
Smoking Gun Wood Smoke Infuser - 13 PCS Premium Kit Smoker Machine with Accessories and Wood Chips - Cold Smoke for Food and Drinks - Gift for Man
REPALY$57.6931 rev
Electric Cocktail Smoker Kit - Rechargeable Whiskey Smoker Kit with Smoking Gun Old-Fashioned Bourbon Smoker Cold Smoker Food Smoke Gun Smoked Drink infuser 6 Wood Chips Butane Not required Black
WEICHA$40.751,118 rev
Trending
90-day click momentumElectric Cocktail Smoker Kit - Rechargeable Whiskey Smoker Kit with Smoking Gun Old-Fashioned Bourbon Smoker Cold Smoker Food Smoke Gun Smoked Drink infuser 6 Wood Chips Butane Not required Black
WEICHA$40.754.7★
Cocktail Smoker Kit - Whiskey Smoker Kit - Smoke Infuser - Premium Kit 14 PCS with Accessories and Wood Chips - Indoor Smoker - Gift for Men
homia$63.074.5★
BORUiT SK305 Smoking Gun Portable Handheld Smoke Infuser Cocktail Smoker Food Smoker Kit for Any Meat Cocktail Cheese BBQ Steak Beef Sausage Vegetable Salad Drinks Smoking Accessories (Black)
BORUIT$27.374.1★
Hoedia Cold Smoking Gun Portable Handheld Smoke Infuser for Meat Cocktail
Hoedia$23.874.2★
Mitbak Cocktail Smoker Kit With Dome Lid Woodchips and Portable Smoking Gun - Indoor-Outdoor Smoke Infuser for Whiskey and Bourbon - Excellent Gift for Men
MITBAK$72.064.5★
What buyers say about smoking gun
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Gift”
“the cups were of excellent quality”
“Easy to Use”
“Great deal”
“Just as pictured”
“the smell of the smoked wood is really nice”
“Reasonably easy to clean”
“Very nice super durable”
“Works great”
“Fit over it just fine”
What buyers complain about
“it barely worked”
“Broke after a few uses”
“Not a reliable product”
“It's very disappointing that I've had to spend an additional 50% of the price of the product just to get a weak version of what this product is supposed to be”
“Didn't use it as described”
“Smoke goes up”
“Very awkward to use”
“The wood chips never produced any noticeable aroma”
“None of the buttons function”
“It a little to wide to use a standard lighter or match”
Top return reasons
Common questions
- Is smoking gun profitable to sell on Amazon United States?
- The niche generates $287K/yr across 30 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the smoking gun niche?
- 23 brands and 34 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in smoking gun?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for smoking gun peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the smoking gun niche?
- Listings span $19.65–$208.20; the average listing price is $71.90 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.