Smoking Gun
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -7.4% this quarter, so Smoking Gun is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $287K/yr146K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 55%top-5 click share · 23 brands · 34 sellers
Flapen Score
Smoking Gun against its category
The dotted line is the Home & Kitchen average. Past it, Smoking Gun is stronger. Inside it, weaker.
Market
The Smoking Gun market on Amazon at a glance
Shoppers on Amazon United States searched for Smoking Gun 146K times last year and spent an estimated $287K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $287Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- smoke gun40K searches a year
02 · Price
A sale here is worth $71.90.
Listings sell for $71.90 on average, from $19.65 to $208.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $71.90 that is $0 to $7K a year per listing.
- Average price
- $71.90inside the $15 to $100 sweet spot
- Price range
- $19.65–$208.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,142 within Bar Tools & Drinkware. It carries 857 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 15.4%
- Average rank
- #1,142in Bar Tools & Drinkware
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 857per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Smoking Gun products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
34
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
55%
Top 20: 89%
Open market
31%
- Brand 116%
- Brand 215%
- Brand 314%
- Brand 49%
- Brand 59%
- Brand 66%
Demand
Smoking Gun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Smoking Gun search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smoke gun40K/yr
- smoking gun31K/yr
- food smoker16K/yr
- smoking gun food smoker14K/yr
- smoke infuser10K/yr
- smoker gun8K/yr
- smoke gun for food7K/yr
- kitchen smoker5K/yr
- food smoker kit4K/yr
- smoke infuser for food4K/yr
Reviews and returns
What reviews say buyers love and hate about Smoking Gun
We read the reviews and the return reasons for every product selling here.
“it barely worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoking Gun questions
Answered from the same tracked data.