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Smoketop Cocktail Smoker Kit

Fail

Shoppers spend an estimated $20K a year here, so Smoketop Cocktail Smoker Kit is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$20K/yr12K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 12 sellers

Flapen Score

Smoketop Cocktail Smoker Kit against its category

The dotted line is the Home & Kitchen average. Past it, Smoketop Cocktail Smoker Kit is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoketop Cocktail Smoker Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Smoketop Cocktail Smoker Kit 12K times last year and spent an estimated $20K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
3.5%
Market size, estimated
$20Ka year
Peak month
December3.1× the quietest month
Top search term
smoke top cocktail smoker9K searches a year

02 · Price

A sale here is worth $48.11.

Listings sell for $48.11 on average, from $12.92 to $164.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $48.11 that is $0 to $5K a year per listing.

Average price
$48.11inside the $15 to $100 sweet spot
Price range
$12.92–$164.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #608 within Bar Tools & Drinkware. It carries 1,698 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#608in Bar Tools & Drinkware
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,698per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Smoketop Cocktail Smoker Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

1%

  • Brand 147%
  • Brand 223%
  • Brand 311%
  • Brand 411%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Smoketop Cocktail Smoker Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Reviews and returns

What reviews say buyers love and hate about Smoketop Cocktail Smoker Kit

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
37%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“it barely worked”
A buyer, on “Functionality-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smoketop Cocktail Smoker Kit questions

Answered from the same tracked data.