Is smithey cast iron skillet profitable to sell on Amazon United States?

The niche generates $833K/yr across 25 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (43/100).

How competitive is the smithey cast iron skillet niche?

12 brands and 90 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in smithey cast iron skillet?

Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Weight Heavy. The return rate is 2.5%.

When does demand for smithey cast iron skillet peak?

Demand peaks in Nov; the busiest month runs 44.1× the quietest.

What does it cost to enter the smithey cast iron skillet niche?

Listings span $12.16–$220.05; the average listing price is $95.33 (sweet spot $15–$100). The average incumbent carries 19,971 reviews — the moat a new listing must climb.

smithey cast iron skillet

Skip it

A deep review moat (19,971 avg reviews) — this niche doesn't clear our bar today.

Avg price

Great$95.33

avg listing price — sweet spot $15–$100

Market size

Good$833K

$833K/yr · 452K searches

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$12.16–$220.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Review moat

Bad19,971

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, smithey cast iron skillet is a $833K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

smithey cast iron skillet market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $763K–$953K; units × avg price
Conversion rate: 1.9%
Avg BSR: #253
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 2.2%
Avg brand age: 45 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

12%

Lodge32%
Stargazer22%
Lancaster Cast Iron19%
Hardmill8%
Modern Innovations4%
YETI3%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -6.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 44.1×

Open Trend

Top smithey cast iron skillet search terms

smithey cast iron skillet82K/yr -10.1%0.4% conv.
lodge 12 inch cast iron skillet45K/yr +21.6%6.1% conv.
smithy cast iron skillet45K/yr -9.1%0.4% conv.
smithey cast iron61K/yr -12.0%0.2% conv.
stargazer cast iron24K/yr -1.5%1.7% conv.
lancaster cast iron skillet19K/yr +18.6%2.6% conv.
yeti cast iron skillet19K/yr -16.3%0.4% conv.
smithey22K/yr -0.8%0.2% conv.
smithey ironware22K/yr -35.4%0.1% conv.
griswold cast iron24K/yr -28.5%0.2% conv.

All search terms

Top smithey cast iron skillet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stargazer 12-Inch Cast Iron Skillet | Made in USA Seasoned Premium Frying Pan for Grilling Searing Baking & More Durable Cast Iron with Smooth Cooking Surface

Stargazer$164.344.6★497 rev

Lodge Seasoned Cast Iron Skillet 12 Inches - Quality Frying Pan for the Stove Oven Grill & Campfire - Includes Silicone Hot Handle Holder - Non-Toxic Nonstick & Long-Lasting

Lodge$34.314.7★21,315 rev

Lancaster Cast Iron Lightweight Cast Iron Skillet - 10.5 Pre-Seasoned Frying Pan Made in USA

Lancaster Cast Iron$170.164.6★110 rev

Lodge Seasoned Cast Iron Skillet 12 Inches - PFAS-Free Non-Toxic Cookware - Use with an Oven Stove Grill or Campfire - Naturally Non-Stick & Oven Safe

Lodge$29.024.6★144,788 rev

Leather Cast Iron Pan Handle Cover (Standard 4.5)

Hardmill$19.924.7★1,883 rev

Newest

by launch date

YETI Carbon Steel Skillet 12 - Pre-Seasoned Nonstick Rust-Resistant Use on Stovetop Oven Grill or Campfire

YETI$178.981 rev

2mo ago

Sxmprail 12 Inch Polished Cast Iron Skillet Smooth Cooking Surface Even Heat Pre-Seasoned Frying Pan with Grapeseed Oil Ideal for Grilling Searing Baking & Oven Use

Sxmprail$69.746 rev

5mo ago

Lodge 12 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo

Lodge$35.27149 rev

6mo ago

Lodge 10.25 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo

Lodge$28.21149 rev

6mo ago

Lancaster Cast Iron No. 6 skillet - 8 3/4 inch diameter Pre-seasoned Frying Pan Made in USA

Lancaster Cast Iron$140.2938 rev

9mo ago

What buyers say about smithey cast iron skillet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“High quality cover”

Ease Of Cleaning13%

“Cleans well”

Value For Money11%

“Great value for the money”

Cooking Experience9%

“cooks food very well”

Size-Overall5%

“Fits good”

Advertised Vs Actual Product4%

“Just what I wanted”

Ease Of Use4%

“Easy peasy”

Durability4%

“its durable”

Efficiency3%

“It works real well”

Grip3%

“The grip is comfortable”

What buyers complain about

Rusts/Corrodes13%

“I got a rusted”

Quality-Overall9%

“BAD QUALITY”

Weight Heavy9%

“More heavy than what they say”

Ease Of Cleaning5%

“leaving the edges still dirty”

Adhesion/Stickiness5%

“they do not stick”

Value For Money4%

“Not worth the price at all”

Handle Quality3%

“The handle cover that came with it was not worth much”

Cooking Experience3%

“But it's NOT ready to cook in”

Size-Overall3%

“It is slightly loose”

Smell3%

“This pan smells bad”

Top return reasons

Size-Overall32%

Weight Heavy20%

Rusts/Corrodes12%

Handle Quality5%

Value For Money4%

Advertised Vs Actual Product4%

Adhesion/Stickiness3%

Product Condition3%

Functionality-Overall2%

Quality-Overall2%

Common questions

Is smithey cast iron skillet profitable to sell on Amazon United States?: The niche generates $833K/yr across 25 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (43/100).
How competitive is the smithey cast iron skillet niche?: 12 brands and 90 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in smithey cast iron skillet?: Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Weight Heavy. The return rate is 2.5%.
When does demand for smithey cast iron skillet peak?: Demand peaks in Nov; the busiest month runs 44.1× the quietest.
What does it cost to enter the smithey cast iron skillet niche?: Listings span $12.16–$220.05; the average listing price is $95.33 (sweet spot $15–$100). The average incumbent carries 19,971 reviews — the moat a new listing must climb.