Skip to content

Smiley Face Blanket

Fail

Shoppers spend an estimated $4K a year here, so Smiley Face Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$4K/yr28K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
52%top-5 click share · 14 brands · 20 sellers

Flapen Score

Smiley Face Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Smiley Face Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiley Face Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Smiley Face Blanket 28K times last year and spent an estimated $4K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.6%
Market size, estimated
$4Ka year
Peak month
December6.2× the quietest month
Top search term
smiley face blanket16K searches a year

02 · Price

A sale here is worth $26.66.

Listings sell for $26.66 on average, from $13.54 to $56.93. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $26.66 that is $0 to $3K a year per listing.

Average price
$26.66inside the $15 to $100 sweet spot
Price range
$13.54–$56.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #3,160 within Throws. It carries 448 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
9.6%
Average rank
#3,160in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
448per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Smiley Face Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

18%

  • Brand 124%
  • Brand 220%
  • Brand 318%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Smiley Face Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Smiley Face Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smiley face blanket16K/yr
  • smiley blanket3K/yr
  • smiley face throw blanket3K/yr
  • smiley face baby blanket2K/yr
  • happy face blanket2K/yr
  • pink smiley face blanket1K/yr
  • smiley face blanket throw2K/yr

Reviews and returns

What reviews say buyers love and hate about Smiley Face Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smiley Face Blanket questions

Answered from the same tracked data.