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smells like abandonment candle

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 59Conversion 95Competition 24Returns 87Price range 17Avg price 48Brand share 45Review moat 87Quality gap 17

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great261.33

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Good+33.7%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.78

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$7.12–$16.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$43K

$43K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, smells like abandonment candle is a $43K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May. Verdict: Skip it — 46/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

smells like abandonment candle market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$35K–$47K
units × avg price
Conversion rate
12.7%
Avg BSR
#543
Page quality
0%
Prime
100%
Sponsored
53%
Out of stock
9.4%
Avg brand age
23 months
Avg seller age
168 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • GSPY33%
  • LUMELOOM19%
  • kedofa13%
  • SINIRELLA8%
  • Shqiueos7%
  • Younift4%
  • Open — no brand owns it (6 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +33.7% search growth over the last 90 days.
900700Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.1×

Top smells like abandonment candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about smells like abandonment candle

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose41%

“Awesome Gift”

Smell36%

“relaxing smell”

Fun/Entertainment Experience5%

“Fun gift”

Quality-Overall4%

“solid in quality”

Brightness/Shine/Glow4%

“Nice candle”

Advertised Vs Actual Product3%

“As expected”

Value For Money2%

“especially for the price”

Size-Overall1%

“It is perfect desk size”

Design-Overall1%

“Minimal and clean design with a funny label that actually got laughs”

Efficiency0%

“it worked perfectly”

What buyers complain about

Size-Overall25%

“Really small”

Quality-Overall13%

“Absolutely horrible quality”

Smell13%

“Not sure how it smelled as it was a going away gift for my buddy at work”

Gifting Purpose10%

“This is a gift and the box came bent and crushed”

Stain Resistance4%

“I could see the oil stain on the edge of the label”

Durability3%

“so I wish it lasted a little longer for the size”

Top return reasons

Smell52%
Size-Overall13%
Gifting Purpose12%
Advertised Vs Actual Product6%
Value For Money5%
Leak-Proof4%
Defective Material/Parts3%
Quality-Overall1%
Functionality-Overall1%
Stain Resistance1%

Common questions

Is smells like abandonment candle profitable to sell on Amazon United States?
The niche generates $43K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.7%. Flapen's verdict: Skip it (46/100).
How competitive is the smells like abandonment candle niche?
12 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in smells like abandonment candle?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.4%.
When does demand for smells like abandonment candle peak?
Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the smells like abandonment candle niche?
Listings span $7.12–$16.62; the average listing price is $11.78 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.