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Smeg Milk Frother

Fail

The top 5 brands take 100% of clicks, so Smeg Milk Frother is a Fail.

Flapen Score
28
28 / 100
Ranks 10,839 of 11,240 Home & Kitchen niches · −21 vs the category median of 49
Market size
$173K/yr41K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
92%top-5 click share · 2 brands · 24 sellers

Flapen Score

Smeg Milk Frother against its category

The dotted line is the Home & Kitchen average. Past it, Smeg Milk Frother is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smeg Milk Frother market on Amazon at a glance

Shoppers on Amazon United States searched for Smeg Milk Frother 41K times last year and spent an estimated $173K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
2.1%
Market size, estimated
$173Ka year
Peak month
December2.2× the quietest month
Top search term
smeg milk frother24K searches a year

02 · Price

A sale here is worth $195.00.

Listings sell for $195.00 on average, from $82.79 to $245.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $195.00 that is $0 to $20K a year per listing.

Average price
$195.00above the $15 to $100 sweet spot
Price range
$82.79–$245.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,720 within Coffee, Tea & Espresso. It carries 244 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#1,720in Coffee, Tea & Espresso
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
244per listing
Listings tracked
8

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Smeg Milk Frother products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Smeg Milk Frother search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Smeg Milk Frother search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smeg milk frother24K/yr
  • smeg frother15K/yr
  • smeg milk frother and steamer2K/yr

Reviews and returns

What reviews say buyers love and hate about Smeg Milk Frother

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
7.3%of orders come back
“It broke after a few uses”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smeg Milk Frother questions

Answered from the same tracked data.