Smeg Milk Frother
FailThe top 5 brands take 100% of clicks, so Smeg Milk Frother is a Fail.
- Flapen Score
- 28 / 100Ranks 10,839 of 11,240 Home & Kitchen niches · −21 vs the category median of 4928
- Market size
- $173K/yr41K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 92%top-5 click share · 2 brands · 24 sellers
Flapen Score
Smeg Milk Frother against its category
The dotted line is the Home & Kitchen average. Past it, Smeg Milk Frother is stronger. Inside it, weaker.
Market
The Smeg Milk Frother market on Amazon at a glance
Shoppers on Amazon United States searched for Smeg Milk Frother 41K times last year and spent an estimated $173K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $173Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- smeg milk frother24K searches a year
02 · Price
A sale here is worth $195.00.
Listings sell for $195.00 on average, from $82.79 to $245.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $195.00 that is $0 to $20K a year per listing.
- Average price
- $195.00above the $15 to $100 sweet spot
- Price range
- $82.79–$245.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 7.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,720 within Coffee, Tea & Espresso. It carries 244 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 50%
- Out of stock, average day
- 0.0%
- Average rank
- #1,720in Coffee, Tea & Espresso
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 244per listing
- Listings tracked
- 8
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Smeg Milk Frother products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Cream
- Price
- $168.45
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

SMEG Retro 50s Style Milk Frother with 2 Disks 6 Preset Programs Hot or Cold Frothing and Induction Heating (Cream)
- Price
- $245.36
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 2y ago

SMEG Retro 50s Style Milk Frother with 2 Disks 6 Preset Programs Hot or Cold Frothing and Induction Heating (Black)
- Price
- $242.48
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 2y ago

SMEG Retro 50s Style Milk Frother with 2 Disks 6 Preset Programs Hot or Cold Frothing and Induction Heating (Pastel Blue)
- Price
- $238.63
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 6y ago

SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Black
- Price
- $167.68
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago
Trending
estimated 90-day click momentum
SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Pastel Green
- Price
- $169.00
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Black
- Price
- $167.68
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Cream
- Price
- $168.45
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

SMEG Retro 50s Style Milk Frother with 2 Disks 6 Preset Programs Hot or Cold Frothing and Induction Heating (Cream)
- Price
- $245.36
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 2y ago

SMEG Retro 50s Style Milk Frother with 2 Disks 6 Preset Programs Hot or Cold Frothing and Induction Heating (Pastel Blue)
- Price
- $238.63
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 6y ago
Newest
by launch date
SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Cream
- Price
- $168.45
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Black
- Price
- $167.68
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

SMEG MFF02 Retro Style Mini Electric Milk Frother Automatic Hot and Cold Foam Maker for Cappuccino Latte & Specialty Coffee 500W One-Button Operation Compact Design Coffee Accessory-Pastel Green
- Price
- $169.00
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 5mo ago

Maestri House DualFro 600 Milk Frother and Steamer 21oz/600mL
- Price
- $82.79
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 1y ago

SMEG Retro 50s Style Milk Frother with 2 Disks 6 Preset Programs Hot or Cold Frothing and Induction Heating (Cream)
- Price
- $245.36
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
24
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Smeg97%
- Maestri House3%
- Open — no brand owns it (0%)
Demand
Smeg Milk Frother search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Smeg Milk Frother search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smeg milk frother24K/yr
- smeg frother15K/yr
- smeg milk frother and steamer2K/yr
Reviews and returns
What reviews say buyers love and hate about Smeg Milk Frother
We read the reviews and the return reasons for every product selling here.
“It broke after a few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smeg Milk Frother questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









