Small White Table
MaybeProducts sell for $44.61 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Small White Table is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $209K/yr261K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 21%top-5 click share · 59 brands · 80 sellers
Flapen Score
Small White Table against its category
The dotted line is the Home & Kitchen average. Past it, Small White Table is stronger. Inside it, weaker.
Market
The Small White Table market on Amazon at a glance
Shoppers on Amazon United States searched for Small White Table 261K times last year and spent an estimated $209K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $209Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- small white table76K searches a year
02 · Price
A sale here is worth $44.61.
Listings sell for $44.61 on average, from $16.37 to $168.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.61 that is $0 to $4K a year per listing.
- Average price
- $44.61inside the $15 to $100 sweet spot
- Price range
- $16.37–$168.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #298 within Living Room Furniture. It carries 2,262 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 93%
- Out of stock, average day
- 4.9%
- Average rank
- #298in Living Room Furniture
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,262per listing
- Listings tracked
- 98
04 · Newcomers
14 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Small White Table products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
59 rising
Sellers
80
Top-5 brand share
47%
Top 20: 79%
Top-5 click share
21%
Top 20: 50%
Open market
48%
- Brand 117%
- Brand 211%
- Brand 39%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Small White Table search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Small White Table search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small white table76K/yr
- white end tables for living room33K/yr
- white accent table21K/yr
- white small table20K/yr
- white round side table14K/yr
- small side table white10K/yr
- white round end table11K/yr
- round white side table7K/yr
- small table white7K/yr
- end tables living room white7K/yr
Reviews and returns
What reviews say buyers love and hate about Small White Table
We read the reviews and the return reasons for every product selling here.
“its short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small White Table questions
Answered from the same tracked data.









