small white table
Worth a lookShows a sweet-spot price point ($44.61 avg), but weak search conversion (1.8%) keeps it on the watch list.
Avg price
Incredible$44.61avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Good$16.37–$168.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,262.39avg incumbent reviews — the moat a new listing must climb
Market size
Okay$209K$209K/yr · 261K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, small white table is a $209K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
small white table market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $134K–$178K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #298
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 92%
- Out of stock
- 4.9%
- Avg brand age
- 28 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
59 rising
Sellers
80
Top-5 brand share
47%
Top 20: 79%
Top-5 click share
21%
Top 20: 50%
Open market
48%
- Furinno17%
- TUTOTAK11%
- VASAGLE9%
- Fultyle5%
- AWASEN5%
- Furologee4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Top small white table search terms
- small white table76K/yr
- white end tables for living room33K/yr
- white accent table21K/yr
- white small table20K/yr
- white round side table14K/yr
- small side table white10K/yr
- white round end table11K/yr
- round white side table7K/yr
- small table white7K/yr
- end tables living room white7K/yr
Top small white table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUTOTAK Narrow Side Table 2-Tier Small End Table for Couch
TUTOTAK$22.404.6★909 rev
VASAGLE BARNET Collection - Side Table Small End Table for Living Room Modern Tall Nightstand Bedroom Office Bathroom Steel Frame Cloud White ULET273W14
VASAGLE$30.614.7★7,648 rev
Furinno Just Turn-N-Tube Open Storage Nightstand 1 Pack 3-Tier White/White
Furinno$17.194.6★3,215 rev
Furologee End Table with Charging Station Nightstand with Fabric Drawers Side Tables with USB Ports & Outlets Night Stand with Storage Shelf & Hooks for Living Room/Bedroom White
Furologee$35.114.4★3,643 rev
FORAOFUR Small Side Table Modern Wood Mini Coffee Table Easy Assembly Compact End Table for Living Room Bedroom Sofa Minimalist White Accent Furniture for Small Spaces
FORAOFUR$20.084.5★1,740 rev
Newest
by launch date
Furinno Turn-N-Tube Night Stand 2-Tier Round Small Nightstand Toolless Assembly Narrow End Table with Open Shelf Side Table Bedside Table for Bedroom Closet Dorm White
Furinno$18.7341 rev
AWASEN Small Round Side Table White End Table with 3-Tier Open Shelf for Small Spaces Round Bedside Table Nightstand for Bedroom Living Room Office White
AWASEN$34.3877 rev
AWASEN White Nightstand Small Side Table with Drawer for Living Room Farmhouse End Bedside Table with Spindle Wood Legs for Bedroom Office White
AWASEN$54.51125 rev
sthmec Small Round Side End Table with Cloth Storage Basket Round Bedside Sofa Couch Coffee Tables for Small Places with Metal Frame Modern Nighstands for Living Room Bedroom White
sthmec$34.7669 rev
Furinno Turn-N-Tube Side Table 3-Tier End Table with Open Shelf Toolless Assembly Night Stand Bedside Table for Living Room Bedroom White
Furinno$19.08183 rev
Trending
90-day click momentumFurinno Turn-N-Tube Night Stand 2-Tier Round Small Nightstand Toolless Assembly Narrow End Table with Open Shelf Side Table Bedside Table for Bedroom Closet Dorm White
Furinno$18.734.6★
AWASEN White Nightstand Small Side Table with Drawer for Living Room Farmhouse End Bedside Table with Spindle Wood Legs for Bedroom Office White
AWASEN$54.514.4★
AWASEN Small Round Side Table White End Table with 3-Tier Open Shelf for Small Spaces Round Bedside Table Nightstand for Bedroom Living Room Office White
AWASEN$34.384.6★
DUMOS 32 Inch Office Small Computer Desk Modern Simple Style Writing Study Work Table for Home Bedroom - Wood White
DUMOS$26.904.7★
Furinno Turn-N-Tube Side Table 3-Tier End Table with Open Shelf Toolless Assembly Night Stand Bedside Table for Living Room Bedroom White
Furinno$19.084.6★
What buyers say about small white table
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Assembly”
“It is a very sturdy table”
“Solid quality”
“Fit great”
“Decent price”
“As advertised”
“Excellent Design”
“holds a lot”
“Very handy”
“Very durable and easy to set up”
What buyers complain about
“its short”
“Annoying to assemble”
“Bad quality”
“Not sturdy”
“Broke Quickly”
“kind of cheap in my opinion for the cost”
“Instructions are horrible”
“looks nothing like the picture”
“Not very stable”
“holes that arent big enough or not aligned correctly -”
Top return reasons
Common questions
- Is small white table profitable to sell on Amazon United States?
- The niche generates $209K/yr across 98 tracked products. 14 of 25 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the small white table niche?
- 59 brands and 80 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in small white table?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 3.3%.
- When does demand for small white table peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the small white table niche?
- Listings span $16.37–$168.04; the average listing price is $44.61 (sweet spot $15–$100). The average incumbent carries 2,262 reviews — the moat a new listing must climb.