Small White Plates
FailThe top 5 brands take 94% of clicks, so Small White Plates is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $91K/yr122K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 65 sellers
Flapen Score
Small White Plates against its category
The dotted line is the Home & Kitchen average. Past it, Small White Plates is stronger. Inside it, weaker.
Market
The Small White Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Small White Plates 122K times last year and spent an estimated $91K. The top 5 brands take 94% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $91Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- corelle small plates16K searches a year
02 · Price
A sale here is worth $27.09.
Listings sell for $27.09 on average, from $6.65 to $44.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.09 that is $3K to $7K a year per listing.
- Average price
- $27.09inside the $15 to $100 sweet spot
- Price range
- $6.65–$44.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #96 within Dinnerware. It carries 2,068 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #96in Dinnerware
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,068per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Small White Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Corelle Vitrelle 6-Piece Salad Appetizer Plate Set Triple Layer Glass and Chip Resistant 6-3/4-Inch Lightweight Round Plates Winter Frost White
- Price
- $27.06
- Rating
- 4.8/5
- Reviews
- 5,441
- Age
- 11y ago

Corelle Vitrelle 6.75 Salad Appetizer Plate Set Triple Layer Glass and Chip Resistant Lightweight Round Plates 6-Piece Country Cottage
- Price
- $30.05
- Rating
- 4.8/5
- Reviews
- 1,900
- Age
- 6y ago

Corelle Vitrelle 8-Piece (6.75) Salad Appetizer Plates Set Triple Layer Glass and Chip Resistant Lightweight Round 6-3/4-inch Plates Winter Frost White
- Price
- $28.60
- Rating
- 4.8/5
- Reviews
- 1,408
- Age
- 7y ago

Corelle Vitrelle 6.75 Salad Appetizer Plate Set Triple Layer Glass and Chip Resistant Lightweight Round Plates 6-Piece Brasserie
- Price
- $25.68
- Rating
- 4.7/5
- Reviews
- 656
- Age
- 3y ago

Miicol Small Dessert Plates Set of 6 Ceramic White Appetizer Plates 6 Inch Mini Porcelain Serving Plate for Cake Bread Salad Snack
- Price
- $19.46
- Rating
- 4.6/5
- Reviews
- 1,267
- Age
- 8y ago
Trending
estimated 90-day click momentum
SHIDACHENG White Small Dessert Plates Set of 4 Ceramic Dinner Plates 6 Inch for Appetizer Fruits Cake Salad Microwave Safe Christmas Gift
- Price
- $22.50
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 11mo ago

Corelle Vitrelle 6.75 Salad Appetizer Plate Set Triple Layer Glass and Chip Resistant Lightweight Round Plates 1-Piece Winter Frost White
- Price
- $6.65
- Rating
- 4.7/5
- Reviews
- 5,308
- Age
- 18y ago

Porcelain Appetizer Plates Set of 3 Small 5 Inch White Dessert Salad Plates
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 3y ago

Corelle Square Pure White 6-1/2 Plate (Set of 4)
- Price
- $33.15
- Rating
- 4.8/5
- Reviews
- 393
- Age
- 11y ago

Corelle 4-3/4WHT Dip Mini Dish- Glass Triple-layer Classic Solid White Reusable Dishwasher & Microwave Safe
- Price
- $31.25
- Rating
- 4.1/5
- Reviews
- 99
- Age
- 12y ago
Newest
by launch date
SHIDACHENG White Small Dessert Plates Set of 4 Ceramic Dinner Plates 6 Inch for Appetizer Fruits Cake Salad Microwave Safe Christmas Gift
- Price
- $22.50
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 11mo ago

Selamica Ceramic Dessert Plates Set of 6 6 Inch Appetizer Plate for Kitchen for Cake Snacks Side Dish Microwave Dishwasher Safe Gradient Blue
- Price
- $29.21
- Rating
- 4.8/5
- Reviews
- 426
- Age
- 3y ago

Porcelain Appetizer Plates Set of 3 Small 5 Inch White Dessert Salad Plates
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 3y ago

Corelle Vitrelle 6.75 Salad Appetizer Plate Set Triple Layer Glass and Chip Resistant Lightweight Round Plates 6-Piece Brasserie
- Price
- $25.68
- Rating
- 4.7/5
- Reviews
- 656
- Age
- 3y ago

Selamica Ceramic Dessert Plates Set of 6 6 Inch Small Plates Vintage Blue
- Price
- $27.80
- Rating
- 4.8/5
- Reviews
- 2,336
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
65
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
4%
- Corelle77%
- Selamica6%
- Miicol5%
- SHIDACHENG3%
- ZGWANSUI3%
- MBBITL3%
- Open — no brand owns it (2 brands, 4%)
Demand
Small White Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Small White Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- corelle small plates16K/yr
- corelle appetizer plates16K/yr
- corelle dessert plates14K/yr
- porcelain dessert plates7K/yr
- 6 inch appetizer plates8K/yr
- 6 inch ceramic plates7K/yr
- bread plates8K/yr
- 6 inch plates ceramic8K/yr
- corelle saucers6K/yr
- breakfast plate5K/yr
Reviews and returns
What reviews say buyers love and hate about Small White Plates
We read the reviews and the return reasons for every product selling here.
“Small plates”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small White Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









