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Small White Bowls

Fail

The products selling today already average 4.6★, so Small White Bowls is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$124K/yr169K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
16%top-5 click share · 50 brands · 66 sellers

Flapen Score

Small White Bowls against its category

The dotted line is the Home & Kitchen average. Past it, Small White Bowls is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small White Bowls market on Amazon at a glance

Shoppers on Amazon United States searched for Small White Bowls 169K times last year and spent an estimated $124K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
2.1%
Market size, estimated
$124Ka year
Peak month
December1.7× the quietest month
Top search term
sweese39K searches a year

02 · Price

A sale here is worth $35.21.

Listings sell for $35.21 on average, from $6.77 to $125.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.21 that is $0 to $4K a year per listing.

Average price
$35.21inside the $15 to $100 sweet spot
Price range
$6.77–$125.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #248 within Dinnerware. It carries 2,584 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#248in Dinnerware
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,584per listing
Listings tracked
141

04 · Newcomers

2 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Small White Bowls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

50 rising

Sellers

66

Top-5 brand share

75%

Top 20: 89%

Top-5 click share

16%

Top 20: 42%

Open market

23%

  • Brand 169%
  • Brand 22%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Small White Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Small White Bowls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweese39K/yr
  • sweese bowls23K/yr
  • ceramic ice cream bowls11K/yr
  • dessert dishes18K/yr
  • ice cream bowls ceramic12K/yr
  • sweese plates14K/yr
  • sweese dinner plates9K/yr
  • parfait bowls8K/yr
  • dessert dish8K/yr
  • sweese dinnerware sets9K/yr

Reviews and returns

What reviews say buyers love and hate about Small White Bowls

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
4.2%of orders come back
“They were not the same size”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small White Bowls questions

Answered from the same tracked data.