Small Towels

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

4.7%

Market size, estimated

$42Ka year

Peak month

September3.6× the quietest month

Top search term

turkish washcloths18K searches a year

Listings sell for $14.22 on average, from $5.49 to $38.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.22 that is $0 to $1K a year per listing.

Average price

$14.22under the $15 to $100 sweet spot

Price range

$5.49–$38.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #46 within Towels. It carries 17,272 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

5.4%

Average rank

#46in Towels

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

17,272per listing

Listings tracked

69

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months