Is small roaster pan with lid profitable to sell on Amazon United States?

The niche generates $127K/yr across 30 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (43/100).

How competitive is the small roaster pan with lid niche?

20 brands and 62 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in small roaster pan with lid?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.6% — above our launch gate.

When does demand for small roaster pan with lid peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the small roaster pan with lid niche?

Listings span $21.15–$107.00; the average listing price is $35.30 (sweet spot $15–$100). The average incumbent carries 2,032 reviews — the moat a new listing must climb.

small roaster pan with lid

Skip it

Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.30

avg listing price — sweet spot $15–$100

Price range

Great$21.15–$107.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,032.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$127K

$127K/yr · 138K searches

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, small roaster pan with lid is a $127K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

small roaster pan with lid market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $106K–$141K; units × avg price
Conversion rate: 2.6%
Avg BSR: #56
Page quality: 0%
Prime: 97%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

27%

Granite Ware35%
VANKUTL10%
Kendane8%
Granite bowl8%
JY COOKMENT8%
DIMESHY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top small roaster pan with lid search terms

small roasting pan with lid28K/yr -4.1%2.7% conv.
enamel roasting pan with lid12K/yr -44.9%2.2% conv.
small roaster pan with lid11K/yr -21.4%3.4% conv.
small roaster9K/yr -11.3%2.3% conv.
granite ware roasting pan9K/yr -45.9%3.1% conv.
mini roasting pan with lid3K/yr +2.7%1.2% conv.
oval roaster pan with lid8K/yr -23.3%2.2% conv.
roast pot5K/yr -12.6%0.6% conv.
oval roaster6K/yr -17.0%1.4% conv.
enamel roaster5K/yr -21.7%0.7% conv.

All search terms

Top small roaster pan with lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Granite Ware 13 Oval Roaster with Lid Enameled Steel Oven Safe to 932F Ideal for Roasting Baking & Sourdough Bread Self-Basting Cover Dishwasher Safe 7 lb Capacity

Granite Ware$24.094.5★13,950 rev

Granite Ware Round Covered Roaster 3 lb - Speckled Black

Granite Ware$21.504.5★13,950 rev

JY COOKMENT Granite Roaster Pan Small 13 Enameled Roasting Pan with Domed Lid. Oval Turkey Roaster Pot Broiler Pan Great for Small Chicken Lamb. Dishwasher Safe Cookware Fit for 7Lb Bird

JY COOKMENT$21.154.4★1,207 rev

13 Granite Roasting Pan Enameled Oval Roasting Pan with Domed Lid Oval Turkey Roaster Pot Broiler Pan Great - For Roasted Turkey Chicken Lamb Vegetables 2026 Update

Kendane$22.204.5★1,196 rev

DIMESHY 13Inch Roasting Pan Enamel on Steel Black Covered Oval Roaster Pan with Lid Small Cookware for Turkey Small Chicken Roast Baking Pan.

DIMESHY$21.604.4★1,047 rev

Newest

by launch date

13 Inch Roasting Pan with Lid and Rack Enamel Carbon Steel Roaster Pan High Temperature Resistance and Dishwasher Safe Small Cookware for Small Poultry & Vegetables

VANKUTL$22.2816 rev

3mo ago

13 Porcelain Enameled Steel Oval Roasting Pan with Domed Lid Oven-Safe for Small Turkey Chicken Vegetable Lamb Sourdough Bread

Hongsummit$21.843 rev

4mo ago

bajindan 13 Inch Enamel Roasting Pan with Lid & Rack Oven & Dishwasher Safe Turkey Roaster 932F Heat Resistant Includes Silicone Handles & Cleaning Sponges

bajindan$21.9425 rev

6mo ago

13 Roasting Pan Turkey Roasting Pan Small Oval Roaster Pan With Lid For Turkey Chicken Lamb Beef Deep Baking Pan for Sourdough Bread Vegetable Casserole Lasagna

KifonMetals$22.3337 rev

8mo ago

13 Roasting Pans for Ovens Porcelain Enameled Steel Oval Roaster Pan with Domed Lid for Small Turkey Chicken Vegetable Lamb Sourdough Bread

Webonbake$23.3436 rev

8mo ago

What buyers say about small roaster pan with lid

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Great size”

Toasting15%

“Perfect for my new toaster oven”

Quality-Overall12%

“Great quality and multifunctional”

Ease Of Cleaning7%

“Cleans up easily”

Cooking Experience7%

“Cooks everything to perfection”

Weight Light6%

“I like the weight of the pan”

Advertised Vs Actual Product5%

“Just as advertised great product”

Baking4%

“perfect for my baking”

Durability3%

“Very nice and durable”

Strength3%

“Its very sturdy”

What buyers complain about

Size-Overall33%

“even though I measured it it still didnt fit”

Quality-Overall11%

“Flimsy product and very poor quality”

Thickness3%

“it is not very deep”

Strength3%

“bent pretty badly”

Heating3%

“in my experience it heats up a bit slower”

Cooking Experience3%

“I'm also not able to negotiate away some aspects of desired cooking results”

Adhesion/Stickiness2%

“stuck to the tape”

Advertised Vs Actual Product2%

“size deception”

Ease Of Use2%

“frustrating to use”

Ease Of Cleaning2%

“they DO NOT clean well”

Top return reasons

Size-Overall68%

Advertised Vs Actual Product5%

Paint Quality4%

Functionality-Overall2%

Value For Money2%

Quality-Overall2%

Engraving/Paint/Sublimation2%

Rusts/Corrodes2%

Scratch Resistance1%

Toasting1%

Common questions

Is small roaster pan with lid profitable to sell on Amazon United States?: The niche generates $127K/yr across 30 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (43/100).
How competitive is the small roaster pan with lid niche?: 20 brands and 62 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in small roaster pan with lid?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.6% — above our launch gate.
When does demand for small roaster pan with lid peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the small roaster pan with lid niche?: Listings span $21.15–$107.00; the average listing price is $35.30 (sweet spot $15–$100). The average incumbent carries 2,032 reviews — the moat a new listing must climb.