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Small Plate Stand

Fail

Prices span $4.95–$13.34, mostly outside the sweet spot, so Small Plate Stand is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$124K/yr182K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
45%top-5 click share · 22 brands · 27 sellers

Flapen Score

Small Plate Stand against its category

The dotted line is the Home & Kitchen average. Past it, Small Plate Stand is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Plate Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Small Plate Stand 182K times last year and spent an estimated $124K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Mar–May–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
8.3%
Market size, estimated
$124Ka year
Peak month
January4.0× the quietest month
Top search term
small plate stand58K searches a year

02 · Price

A sale here is worth $8.23.

Listings sell for $8.23 on average, from $4.95 to $13.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.23 that is $2K to $4K a year per listing.

Average price
$8.23under the $15 to $100 sweet spot
Price range
$4.95–$13.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Display Stands. It carries 3,111 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Display Stands
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,111per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Small Plate Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

27

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

45%

Top 20: 89%

Open market

31%

  • Brand 121%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Small Plate Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, May, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Small Plate Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small plate stand58K/yr
  • small picture stand32K/yr
  • mini plate stand13K/yr
  • small plate stands for display16K/yr
  • small plate holder13K/yr
  • small plate display stand7K/yr
  • small plate holders for displaying7K/yr
  • small plaque stand5K/yr
  • small frame stand5K/yr
  • small plate stands5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Plate Stand

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Incorrect size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Small Plate Stand questions

Answered from the same tracked data.