Is small number balloons profitable to sell on Amazon United States?

The niche generates $47K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (40/100).

How competitive is the small number balloons niche?

14 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in small number balloons?

Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 4.8%.

What does it cost to enter the small number balloons niche?

Listings span $4.38–$18.63; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.

small number balloons

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,078.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Price range

Okay$4.38–$18.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.00

avg listing price — sweet spot $15–$100

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 229K searches

According to Flapen's Amazon United States niche tracking, small number balloons is a $47K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

small number balloons market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $48K–$64K; units × avg price
Conversion rate: 2.6%
Avg BSR: #1,071
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 2.7%
Avg brand age: 29 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

18%

TONIFUL29%
Wellinology17%
RUIANSI12%
AIQINHU11%
BEISHIDA9%
goldtop5%
Open — no brand owns it (8 brands, 18%)

Demand

Weekly Amazon search volume, last 35 weeks — -11.9% search growth over the last 90 days.

Open Trend

Top small number balloons search terms

small number balloons55K/yr -10.3%2.2% conv.
number balloons 16 inch28K/yr -6.3%2.0% conv.
mini number balloons31K/yr +4.9%1.5% conv.
16 inch number balloons18K/yr -0.8%2.4% conv.
mini number balloons on a stick25K/yr -39.0%1.0% conv.
number balloons small16K/yr -5.8%2.3% conv.
small balloon numbers8K/yr +2.2%2.9% conv.
small number balloons on a stick14K/yr -28.1%1.9% conv.
balloon numbers 16 inch5K/yr -0.7%2.3% conv.
mini balloon numbers6K/yr -26.4%1.7% conv.

All search terms

Top small number balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TONIFUL Number Balloons 16 Inch Gold 0-9 Number Mylar Foil Balloons 10 Pcs Gold Custom Digital Balloons for Birthday Party Engagement Graduations Anniversary Baby Shower Decorations Party Supplies

TONIFUL$6.724.2★555 rev

[20 Pcs] 16 Gold Foil Number Balloons (2 sets of 0-9) - Mylar Aluminum Hanging Decorations for Graduation Birthday Christmas & New Years Eve Parties

Wellinology$9.734.3★200 rev

BEISHIDA 3D Number Cake Topper Gold 1 Numbers Happy Birthday Cake Topper 1st Birthday Cake Toppers for Party Wedding Anniversary Decorations(1Pcs Only)

BEISHIDA$5.784.5★104 rev

TONIFUL Balloons 16 Inch Cream White 0-9 Number Mylar Foil Balloons 10 Pcs Custom Digital Balloons for 2026 New Year Eve Birthday Party Engagement Graduations Anniversary Baby Shower

TONIFUL$8.784.2★555 rev

Cake Topper Mini Number Balloon with Mini Balloon Pump for Birthday Anniversary Valentines Day Baby Shower Party Reusable Decorations 21 Pack

goldtop$14.803.8★108 rev

Newest

by launch date

[20 Pcs] 5 Gold mini number balloons on stick self-inflating small number foil balloons cake topper for Birthday Anniversary Valentines Day Baby Shower Party Reusable Decorations

Wellinology$14.689 rev

4mo ago

10 Pcs Black Number 0-9 Balloons 16 Inch Number Mylar Foil Balloons Custom Digital Balloon for Birthday Party Baby Shower Anniversary Party Decorations (Black)

TUJKGBA$5.9215 rev

4mo ago

10 Pcs Silver Number 0-9 Balloons 16 Inch Number Mylar Foil Balloons Custom Digital Balloon for Birthday Party Baby Shower Anniversary Party Decorations (Silver)

TUJKGBA$5.9915 rev

6mo ago

Gejoy 36 Pack 5 Inch Mini Number Balloon Foil Cake Topper Number Avoid Violent Hitting 0-9 Balloons Set with Inflation for Birthday Party Engagement Anniversary Baby Shower Decor(Rose Gold)

Gejoy$17.7329 rev

8mo ago

Gejoy 36 Pack 5 Inch Mini Number Balloon Foil Cake Topper Number Avoid Violent Hitting 0-9 Balloons Set with Inflation for Birthday Party Engagement Anniversary Baby Shower Decor(Silver)

Gejoy$17.6429 rev

8mo ago

What buyers say about small number balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Was perfect size”

Value For Money15%

“Worth the money”

Quality-Overall14%

“Excellent quality”

Ease Of Use10%

“are easy to use”

Color7%

“Pro: correct color”

Advertised Vs Actual Product7%

“Just as advertised”

Durability6%

“durable”

Inflation/Deflation4%

“easy to inflate”

Recycle/Reuse3%

“Reusable”

Brightness/Shine/Glow3%

“Very bright”

What buyers complain about

Inflation/Deflation22%

“Doesnt stay inflated”

Size-Overall21%

“These balloons are very small”

Quality-Overall19%

“Junk”

Leak-Proof8%

“Would not hold the air leaked quickly”

Thickness7%

“So thin”

Gifting Purpose4%

“i wasnt able to finish my birthday gift for my friend”

Value For Money2%

“Not worth it”

Ease Of Use1%

“it wasn't as easy as I expected”

Instructions/User Manual/Troubleshooting1%

“There were no instructions with the product at all”

Assembly/Installation1%

“needs instructions”

Top return reasons

Size-Overall39%

Color13%

Value For Money12%

Advertised Vs Actual Product11%

Inflation/Deflation10%

Functionality-Overall4%

Quality-Overall3%

Defective Material/Parts2%

Leak-Proof2%

Product Condition1%

Common questions

Is small number balloons profitable to sell on Amazon United States?: The niche generates $47K/yr across 34 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (40/100).
How competitive is the small number balloons niche?: 14 brands and 22 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in small number balloons?: Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 4.8%.
What does it cost to enter the small number balloons niche?: Listings span $4.38–$18.63; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.