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Small Number Balloons

Fail

Shoppers spend an estimated $47K a year here, so Small Number Balloons is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$47K/yr229K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
41%top-5 click share · 14 brands · 22 sellers

Flapen Score

Small Number Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Small Number Balloons is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Number Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Small Number Balloons 229K times last year and spent an estimated $47K. The top 5 brands take 77% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
2.6%
Market size, estimated
$47Ka year
Top search term
small number balloons55K searches a year

02 · Price

A sale here is worth $8.00.

Listings sell for $8.00 on average, from $4.38 to $18.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.00 that is $800 to $2K a year per listing.

Average price
$8.00under the $15 to $100 sweet spot
Price range
$4.38–$18.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$800–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,071 within Balloons. It carries 1,079 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#1,071in Balloons
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,079per listing
Listings tracked
34

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Small Number Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

18%

  • Brand 129%
  • Brand 217%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Demand

Small Number Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.7× · 9 of 12 months tracked

Search terms

Top Small Number Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small number balloons55K/yr
  • number balloons 16 inch28K/yr
  • mini number balloons31K/yr
  • 16 inch number balloons18K/yr
  • mini number balloons on a stick25K/yr
  • number balloons small16K/yr
  • small balloon numbers8K/yr
  • small number balloons on a stick14K/yr
  • balloon numbers 16 inch5K/yr
  • mini balloon numbers6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Number Balloons

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Inflation/Deflation”
4.8%of orders come back
“Doesnt stay inflated”
A buyer, on “Inflation/Deflation”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Small Number Balloons questions

Answered from the same tracked data.