Small Neck Pillow

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

3.1%

Market size, estimated

$147Ka year

Peak month

November1.4× the quietest month

Top search term

small neck pillow59K searches a year

Listings sell for $20.77 on average, from $9.82 to $40.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.77 that is $2K to $5K a year per listing.

Average price

$20.77inside the $15 to $100 sweet spot

Price range

$9.82–$40.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Bed Pillows & Positioners. It carries 6,923 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#88in Bed Pillows & Positioners

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

6,923per listing

Listings tracked

39

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months