small muffin pan
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$7.92–$30.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,239.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, small muffin pan is a $50K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
small muffin pan market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $66K–$79K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
79
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
50%
Top 20: 89%
Open market
39%
- CAKETIME17%
- Fimary12%
- ASBAYSON11%
- Wilton8%
- Aybloom7%
- Bake Choice6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 14.5×
Top small muffin pan search terms
- small muffin pan31K/yr
- small cupcake pan18K/yr
- small muffin tin12K/yr
- small muffin pans for baking8K/yr
Top small muffin pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CAKETIME Silicone Muffin Pan Mini 24 Cups 1 Pack Cupcake Pan BPA Free
CAKETIME$9.264.5★7,884 rev
Fimary Silicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin Cupcakes BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots
Fimary$13.134.7★977 rev
ASBAYSON 2 Packs Premium Steel Muffin Pan for Baking Round Muffin Baking Pan Baking Tray for Muffins Cupcakes Brownie(Black 6 Cup)
ASBAYSON$8.814.5★835 rev
Wilton Gold Non-Stick Muffin Pan Made Without PFAS 24-Cup
Wilton$18.874.8★8,781 rev
Aybloom Nonstick 24 Cups Mini Muffin Pan with Extended Handles for Easy Grip Carbon Steel Steel to Promoted Even Baking Dishwasher Safe (Black)
Aybloom$9.964.5★612 rev
Newest
by launch date
Walooza 4 Cup Muffin Pan 2 Pack Nonstick Mini Muffin Tin for Air Fryer 1.18In Deep Cupcake Baking Pan for Frittatas Tarts Brownies
Walooza$13.7064 rev
VRUIFA 2PCS Silicone Mini Muffin Pan 24 Cups Nonstick Mini Cupcake Pan for Baking BPA Free and Dishwasher Safe Great for Making Muffin Cakes Tart Bread and Egg Bites
VRUIFA$8.97846 rev
Vnray Mini Silicone Muffin Pan with Frame Non Stick Cupcake Tin Baking Mold
Vnray$9.98467 rev
Bake Choice Mini Muffin Pan with 200 Cupcake Liners Mini Cupcake Pans
Bake Choice$14.881,797 rev
2PCS Silicone Mini Muffin & Cupcake Pan Set Little Cook 24 Cups Mini Muffin Baking Pan Non-Stick BPA Free Dishwasher Safe Perfect for Making Muffin Cakes Tart (Orange + Peacock Blue)
LITTLE COOK SINCE 1995$8.38446 rev
Trending
90-day click momentum
AOTASO Mini Muffin Pan 24 Cups Cream
AOTASO$11.594.4★
CAKETIME Mini Cupcake Pans Metal Reinforced Frame Silicone Mini Muffin Pan Nonstick 24 Cups Easy to Handle for Baking Muffins Cupcakes Egg Bites 1 Pack
CAKETIME$12.894.8★
Walooza 4 Cup Muffin Pan 2 Pack Nonstick Mini Muffin Tin for Air Fryer 1.18In Deep Cupcake Baking Pan for Frittatas Tarts Brownies
Walooza$13.704.9★
Fimary Silicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin Cupcakes BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots
Fimary$13.134.7★
Nordic Ware Naturals Compact Muffin Pan - Natural Uncoated Aluminum Toaster Oven and Broiler Safe
Nordic Ware$11.534.5★
What buyers say about small muffin pan
What buyers praise and complain about, mined from review topics.What buyers love
“Baking made easy”
“Clean up is super easy”
“Amazing quality”
“Very cute size”
“Ease of use”
“so useful to cook with”
“Excellent Value”
“Works as advertised”
“The nonstick coating works really well”
“Nice sturdy pan”
What buyers complain about
“The cups are smaller than I expected”
“Very flimsy”
“EVERYTHING sticks to it”
“the pan rusted”
“Bad Quality”
“It is also awkward to clean”
“Not Easy To Use”
“The material is a little thin”
“Smells like plastic when baking”
“Uneven baking”
Top return reasons
Common questions
- Is small muffin pan profitable to sell on Amazon United States?
- The niche generates $50K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the small muffin pan niche?
- 28 brands and 79 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in small muffin pan?
- Top complaints mined from reviews: Size-Overall, Strength, Adhesion/Stickiness. The return rate is 2.3%.
- When does demand for small muffin pan peak?
- Demand peaks in Sep–Oct; the busiest month runs 14.5× the quietest.
- What does it cost to enter the small muffin pan niche?
- Listings span $7.92–$30.23; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.