Small Mattress
MaybeThe top 5 products take only 24% of clicks. But buyers convert on only 1.9% of searches, so Small Mattress is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 4961
- Market size
- $356K/yr154K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 24%top-5 click share · 49 brands · 59 sellers
Flapen Score
Small Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Small Mattress is stronger. Inside it, weaker.
Market
The Small Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Small Mattress 154K times last year and spent an estimated $356K. The top 5 brands take 46% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $356Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- small mattress47K searches a year
02 · Price
A sale here is worth $118.55.
Listings sell for $118.55 on average, from $14.09 to $342.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $118.55 that is $0 to $12K a year per listing.
- Average price
- $118.55above the $15 to $100 sweet spot
- Price range
- $14.09–$342.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #179 within Mattresses & Box Springs. It carries 2,733 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 86%
- Out of stock, average day
- 5.9%
- Average rank
- #179in Mattresses & Box Springs
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 2,733per listing
- Listings tracked
- 99
04 · Newcomers
31 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 38
- Successful launches
- 31Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Small Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
59
Top-5 brand share
46%
Top 20: 81%
Top-5 click share
24%
Top 20: 53%
Open market
50%
- Brand 117%
- Brand 211%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Small Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Small Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small mattress47K/yr
- serta twin mattress24K/yr
- twin mattress 12+ inch26K/yr
- twin 12 inch mattress12K/yr
- mattress twin 12 inch8K/yr
- 12 inch mattress twin9K/yr
- dorm mattress5K/yr
- twin mattress 10 inch hybrid5K/yr
- twin mattress and boxspring set4K/yr
- avocado mattress twin4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Mattress
We read the reviews and the return reasons for every product selling here.
“Not Very Thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Mattress questions
Answered from the same tracked data.









