small jars
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$18.95avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.9M searches
Price range
Good$5.03–$40.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,426.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, small jars is a $1.3M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 62/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
small jars market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $948K–$1.1M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.8%
- Avg brand age
- 38 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
77 falling
Sellers
123
Top-5 brand share
35%
Top 20: 66%
Top-5 click share
20%
Top 20: 48%
Open market
62%
- ComSaf13%
- NETANY7%
- Tecohouse5%
- Folinstall5%
- Adodeen4%
- Anchor Hocking3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top small jars search terms
- small glass jars with lids325K/yr
- small jars with lids211K/yr
- glass canisters with airtight lids153K/yr
- small jars169K/yr
- air tight glass storage jars107K/yr
- glass canisters141K/yr
- large glass jar with lid138K/yr
- small jar84K/yr
- large glass jar86K/yr
- small glass jar68K/yr
Top small jars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ComSaf Mini Mason Jars 4 oz 8 Pack Regular Mouth Glass Jars with Lids
ComSaf$11.934.7★4,848 rev
Adodeen 32oz Vintage Glass Jars With Lids Airtight Food Storage Containers Kitchen Canisters For Sugar Coffee Tea Spice Flour Candy Cookie Pasta Cereal Cute Decorative Jars
Adodeen$9.654.7★1,406 rev
2 oz Small Glass Containers with Lids Glass Jars with Woodgrain Lids & Inner Liners Reusable Travel Containers for Creams Makeup Lotion Cosmetic - 3 pack
Tecohouse$8.444.6★744 rev
NETANY 6-pack 16 oz Overnight Oats Containers with Lids Glass jars with Airtight Lids Wide mouth Mason Salad jars Glass Food Storage Containers for Snacks Yogurt Spice Sugar
NETANY$19.694.7★4,221 rev
Folinstall Wide Mouth Glass Jar with Airtight Lid 1/2 Gal Clear Container
Folinstall$19.524.7★2,883 rev
Newest
by launch date
8 Pack Small Glass Jars with Lids - 4oz Vintage Embossed Mini Mason Jars Regular Mouth Mason Canning Jar with Seal Bands for Jam Honey Jelly Dessert Spice Wedding Favors DIY Candles Decor
NETANY$12.7493 rev
8 oz Mason Jars with Airtight Silver Lids - 4 Pack Small Glass Jars - Thickened Wide Mouth Canning Jars for Spell Jars Candle Making Premium Spices & Bathroom Vanity Decor
Peokuaey$9.77393 rev
LYXFZQ 34 OZ Vintage Glass Jar with Lid Airtight Food Storage Canisters with Bamboo for Kitchen Counter Pantry Ideal for Coffee Candy Tea Oats Sugar Cookies Decorative Jars-Sunflower
LYXFZQ$8.99904 rev
NETANY 6-pack 8oz Glass jars with Airtight Lids Overnight Oats Containers with Lids Wide mouth Mason Salad jars Glass Food Storage Containers for Snacks Yogurt Spice Sugar
NETANY$17.99766 rev
Adodeen 32oz Vintage Glass Jars With Lids Airtight Food Storage Containers Kitchen Canisters For Sugar Coffee Tea Spice Flour Candy Cookie Pasta Cereal Cute Decorative Jars
Adodeen$9.651,406 rev
Trending
90-day click momentum8 Pack Small Glass Jars with Lids - 4oz Vintage Embossed Mini Mason Jars Regular Mouth Mason Canning Jar with Seal Bands for Jam Honey Jelly Dessert Spice Wedding Favors DIY Candles Decor
NETANY$12.744.8★
2 oz Small Glass Containers with Lids Glass Jars with Woodgrain Lids & Inner Liners Reusable Travel Containers for Creams Makeup Lotion Cosmetic - 3 pack
Tecohouse$8.444.6★
8 oz Mason Jars with Airtight Silver Lids - 4 Pack Small Glass Jars - Thickened Wide Mouth Canning Jars for Spell Jars Candle Making Premium Spices & Bathroom Vanity Decor
Peokuaey$9.774.7★
kitchentoolz 1 Gallon Glass Cookie Jar with Lid & Candy Jar | Glass Jars
kitchentoolz$35.154.7★
NETANY 6-pack 8oz Glass jars with Airtight Lids Overnight Oats Containers with Lids Wide mouth Mason Salad jars Glass Food Storage Containers for Snacks Yogurt Spice Sugar
NETANY$17.994.7★
What buyers say about small jars
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of sizes”
“Great quality containers”
“Gets the job done”
“Fair price”
“Good storage”
“Easy to handle”
“The containers are nice and sturdy,”
“easy to clean up”
“No leaks”
“holding up well”
What buyers complain about
“They are large”
“broke after 1 use”
“Cheap Quality”
“They leak”
“Thick”
“Couldnt even use”
“Maybe a little pricey”
“Not Sturdy”
“Not as described”
“Gross chemical smell”
Top return reasons
Common questions
- Is small jars profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 120 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the small jars niche?
- 77 brands and 123 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in small jars?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.4%.
- When does demand for small jars peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the small jars niche?
- Listings span $5.03–$40.56; the average listing price is $18.95 (sweet spot $15–$100). The average incumbent carries 2,427 reviews — the moat a new listing must climb.