Small Jars
MaybeThe top 5 brands take only 35% of clicks. But demand is soft, at -6.8% this quarter, so Small Jars is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $1.3M/yr1.9M searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 20%top-5 click share · 77 brands · 123 sellers
Flapen Score
Small Jars against its category
The dotted line is the Home & Kitchen average. Past it, Small Jars is stronger. Inside it, weaker.
Market
The Small Jars market on Amazon at a glance
Shoppers on Amazon United States searched for Small Jars 1.9M times last year and spent an estimated $1.3M. The top 5 brands take 35% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $1.3Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- small glass jars with lids325K searches a year
02 · Price
A sale here is worth $18.95.
Listings sell for $18.95 on average, from $5.03 to $40.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $18.95 that is $9K to $14K a year per listing.
- Average price
- $18.95inside the $15 to $100 sweet spot
- Price range
- $5.03–$40.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #115 within Canning. It carries 2,427 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #115in Canning
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,427per listing
- Listings tracked
- 120
04 · Newcomers
12 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Small Jars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
77 falling
Sellers
123
Top-5 brand share
35%
Top 20: 66%
Top-5 click share
20%
Top 20: 48%
Open market
62%
- Brand 113%
- Brand 27%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Small Jars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Small Jars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small glass jars with lids325K/yr
- small jars with lids211K/yr
- glass canisters with airtight lids153K/yr
- small jars169K/yr
- air tight glass storage jars107K/yr
- glass canisters141K/yr
- large glass jar with lid138K/yr
- small jar84K/yr
- large glass jar86K/yr
- small glass jar68K/yr
Reviews and returns
What reviews say buyers love and hate about Small Jars
We read the reviews and the return reasons for every product selling here.
“They are large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Jars questions
Answered from the same tracked data.









