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Small Gold Frames

Fail

Demand is soft, at -59.1% this quarter, so Small Gold Frames is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$128K/yr432K searches / yr
90-day growth
-59.1%search demand this quarter
Competition
45%top-5 click share · 26 brands · 28 sellers

Flapen Score

Small Gold Frames against its category

The dotted line is the Home & Kitchen average. Past it, Small Gold Frames is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Gold Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Small Gold Frames 432K times last year and spent an estimated $128K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-59.1%
Conversion, latest week
2.4%
Market size, estimated
$128Ka year
Peak month
February3.5× the quietest month
Top search term
mini gold frames164K searches a year

02 · Price

A sale here is worth $12.49.

Listings sell for $12.49 on average, from $4.52 to $27.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $12.49 that is $1K to $3K a year per listing.

Average price
$12.49under the $15 to $100 sweet spot
Price range
$4.52–$27.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #2,448 within Picture Frames. It carries 81 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#2,448in Picture Frames
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
81per listing
Listings tracked
33

04 · Newcomers

5 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
5Amazon's first-year sales bar
Average brand age
17 months

Products

Top Small Gold Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

28

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

45%

Top 20: 87%

Open market

39%

  • Brand 115%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Small Gold Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Small Gold Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini gold frames164K/yr
  • mini frames for crafts51K/yr
  • mini gold picture frames40K/yr
  • miniature frames34K/yr
  • gold mini frames22K/yr
  • tiny gold frames16K/yr
  • vintage mini picture frames19K/yr
  • mini frames gold8K/yr
  • miniature frames for crafts7K/yr
  • little gold frames6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Gold Frames

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Size-Overall”
3.8%of orders come back
“that isnt the size you get”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Gold Frames questions

Answered from the same tracked data.