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Small French Press

Fail

Demand is soft, at -13.7% this quarter, so Small French Press is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$164K/yr129K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
50%top-5 click share · 19 brands · 44 sellers

Flapen Score

Small French Press against its category

The dotted line is the Home & Kitchen average. Past it, Small French Press is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small French Press market on Amazon at a glance

Shoppers on Amazon United States searched for Small French Press 129K times last year and spent an estimated $164K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
5.8%
Market size, estimated
$164Ka year
Peak month
January2.7× the quietest month
Top search term
mini french press41K searches a year

02 · Price

A sale here is worth $21.72.

Listings sell for $21.72 on average, from $8.08 to $48.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.72 that is $2K to $5K a year per listing.

Average price
$21.72inside the $15 to $100 sweet spot
Price range
$8.08–$48.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #49 within Coffee, Tea & Espresso. It carries 7,546 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#49in Coffee, Tea & Espresso
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
7,546per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Small French Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

44

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

27%

  • Brand 133%
  • Brand 218%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Small French Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Small French Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini french press41K/yr
  • 12 oz french press19K/yr
  • single serve french press16K/yr
  • single cup french press16K/yr
  • french press single serve6K/yr
  • 12oz french press5K/yr
  • french press mini4K/yr
  • one cup french press5K/yr
  • french press coffee maker 12 oz5K/yr
  • single french press4K/yr

Reviews and returns

What reviews say buyers love and hate about Small French Press

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Bit small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small French Press questions

Answered from the same tracked data.