Small Dutch Oven

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months

354K

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

1.7%

Market size, estimated

$217Ka year

Peak month

November2.0× the quietest month

Top search term

small dutch oven98K searches a year

Listings sell for $36.76 on average, from $20.67 to $89.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $36.76 that is $4K to $9K a year per listing.

Average price

$36.76inside the $15 to $100 sweet spot

Price range

$20.67–$89.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

3.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #99 within Pots & Pans. It carries 4,987 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#99in Pots & Pans

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

4,987per listing

Listings tracked

42

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months