Small Cast Iron Skillet

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $470K a year.

Searches, last 12 months

447K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

5.0%

Market size, estimated

$470Ka year

Peak month

December1.9× the quietest month

Top search term

small cast iron skillet116K searches a year

Listings sell for $20.95 on average, from $6.91 to $40.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $20.95 that is $31K to $42K a year per listing.

Average price

$20.95inside the $15 to $100 sweet spot

Price range

$6.91–$40.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$31K–$42K

Returns

5.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #292 within Pots & Pans. It carries 28,454 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#292in Pots & Pans

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

28,454per listing

Listings tracked

13

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months