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Small Broiler Pan

Fail

Shoppers spend an estimated $48K a year here, so Small Broiler Pan is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$48K/yr41K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
71%top-5 click share · 15 brands · 57 sellers

Flapen Score

Small Broiler Pan against its category

The dotted line is the Home & Kitchen average. Past it, Small Broiler Pan is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Broiler Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Small Broiler Pan 41K times last year and spent an estimated $48K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
5.6%
Market size, estimated
$48Ka year
Peak month
January1.6× the quietest month
Top search term
small broiler pan15K searches a year

02 · Price

A sale here is worth $21.09.

Listings sell for $21.09 on average, from $9.27 to $44.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $21.09 that is $2K to $5K a year per listing.

Average price
$21.09inside the $15 to $100 sweet spot
Price range
$9.27–$44.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #118 within Pots & Pans. It carries 2,091 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
5.1%
Average rank
#118in Pots & Pans
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,091per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Small Broiler Pan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

57

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

24%

  • Certified Appliance Accessories25%
  • GoodCook21%
  • Nordic Ware11%
  • Range Kleen9%
  • Cuisinart6%
  • Whirlpool6%

Demand

Small Broiler Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Small Broiler Pan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small broiler pan15K/yr
  • small broiler pan for oven13K/yr
  • toaster oven broiler pan5K/yr
  • broiler pan for toaster oven4K/yr
  • small broiler pan with rack4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Broiler Pan

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.4%of orders come back
“To small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Small Broiler Pan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data