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Small Bowls

Maybe

The top 5 brands take only 30% of clicks. But the products selling today already average 4.6★, so Small Bowls is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$268K/yr679K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
21%top-5 click share · 72 brands · 130 sellers

Flapen Score

Small Bowls against its category

The dotted line is the Home & Kitchen average. Past it, Small Bowls is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Bowls market on Amazon at a glance

Shoppers on Amazon United States searched for Small Bowls 679K times last year and spent an estimated $268K. The top 5 brands take 30% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
679K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
2.4%
Market size, estimated
$268Ka year
Peak month
October1.5× the quietest month
Top search term
dessert bowls178K searches a year

02 · Price

A sale here is worth $16.71.

Listings sell for $16.71 on average, from $2.00 to $34.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $16.71 that is $2K to $4K a year per listing.

Average price
$16.71inside the $15 to $100 sweet spot
Price range
$2.00–$34.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #110 within Dinnerware. It carries 2,037 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#110in Dinnerware
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,037per listing
Listings tracked
96

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Small Bowls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

72 rising

Sellers

130

Top-5 brand share

30%

Top 20: 64%

Top-5 click share

21%

Top 20: 51%

Open market

67%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Small Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Small Bowls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dessert bowls178K/yr
  • small ceramic bowls101K/yr
  • snack bowl46K/yr
  • small bowls ceramic33K/yr
  • small ceramic bowl29K/yr
  • small dessert bowls30K/yr
  • small snack bowls25K/yr
  • 10 oz bowls24K/yr
  • dessert bowl24K/yr
  • desert bowls22K/yr

Reviews and returns

What reviews say buyers love and hate about Small Bowls

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Too large”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Bowls questions

Answered from the same tracked data.