Small Black Vanity

Shoppers searched for this 654K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

654K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

0.3%

Market size, estimated

$285Ka year

Peak month

December1.7× the quietest month

Top search term

small black vanity98K searches a year

Listings sell for $145.49 on average, from $8.49 to $532.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $145.49 that is $0 to $15K a year per listing.

Average price

$145.49above the $15 to $100 sweet spot

Price range

$8.49–$532.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$15K

Returns

1.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #525 within Vanities & Vanity Benches. It carries 346 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

44%

Out of stock, average day

27.3%

Average rank

#525in Vanities & Vanity Benches

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

346per listing

Listings tracked

75

17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

11Amazon's first-year sales bar

Average brand age

27 months