Small Balloons
FailProducts sell for $6.92 on average, outside the sweet spot, so Small Balloons is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $185K/yr426K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 21 sellers
Flapen Score
Small Balloons against its category
The dotted line is the Home & Kitchen average. Past it, Small Balloons is stronger. Inside it, weaker.
Market
The Small Balloons market on Amazon at a glance
Shoppers on Amazon United States searched for Small Balloons 426K times last year and spent an estimated $185K. The top 5 brands take 75% of clicks. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $185Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- 5 inch balloons92K searches a year
02 · Price
A sale here is worth $6.92.
Listings sell for $6.92 on average, from $4.86 to $20.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $6.92 that is $3K to $5K a year per listing.
- Average price
- $6.92under the $15 to $100 sweet spot
- Price range
- $4.86–$20.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $3K–$5K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #434 within Balloons. It carries 5,024 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #434in Balloons
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 5,024per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Small Balloons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PartyWoo Assorted Colors Rainbow Balloons 100pcs 5 Inch Multicolor Colorful Primary Color Balloon for Graduation Baby Shower Unicorn Fiesta Flower Spring Rainbow Theme Birthday Party Decorations
- Price
- $6.73
- Rating
- 4.5/5
- Reviews
- 10,031
- Age
- 5y ago

PartyWoo Balloons 50 pcs 5 Inch Matte White Balloons for Balloon Garland or Balloon Arch as Party Decorations Wedding Decorations Neutral Baby Shower Decorations White-Y13
- Price
- $4.90
- Rating
- 4.4/5
- Reviews
- 6,597
- Age
- 5y ago

PartyWoo Metallic Gold Balloons 50pcs 5 Inch Small Mini Chrome Gold Latex Balloons for Graduation Baby Shower Gender Reveal Wedding Bachelorette New Year Birthday Party Decorations Gold-G101
- Price
- $5.78
- Rating
- 4.4/5
- Reviews
- 6,597
- Age
- 5y ago

BEISHIDA 50Pack 5 Inch Pastel Balloons Thick Mixed Color Balloon MultiColored Macaron Mixed Color Latex Balloons for Birthday Wedding Reception Engaged Baby Bridal Gift Party Decorations
- Price
- $5.85
- Rating
- 4.5/5
- Reviews
- 1,855
- Age
- 3y ago

KAWKALSH 200pcs Balloons 5 Inch Assorted Colors Small Mini Rainbow Latex Balloons for Party Birthday Baby Shower Anniversary Festival Arch Garland Decoration
- Price
- $7.83
- Rating
- 4.6/5
- Reviews
- 1,473
- Age
- 3y ago
Trending
estimated 90-day click momentum
Assorted Colors Balloons 500 Pack 3 Inch Rainbow Latex Balloons Small Multicolor Water & Air Balloons for Summer Water Fights Birthday & Party Decorations
- Price
- $8.74
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 6mo ago

110Pcs 5 Inch Balloon Assorted Colors Mini Latex Small Balloon 5 Inch Latex Balloon for Party Birthday Baby Shower.(Color)
- Price
- $5.79
- Rating
- 4.6/5
- Reviews
- 4,027
- Age
- 3y ago

PartyWoo Assorted Colors Rainbow Balloons 50pcs 5 Inch Multicolor Colorful Primary Color Balloon for Graduation Baby Shower Unicorn Fiesta Flower Spring Rainbow Theme Birthday Party Decorations
- Price
- $4.92
- Rating
- 4.4/5
- Reviews
- 6,597
- Age
- 2y ago

PartyWoo Pastel Balloons 50 pcs 5 Inch Small Mini Pastel Rainbow Color Latex Spring Balloons for Graduation Baby Shower Gender Reveal Easter Birthday Party Decorations
- Price
- $4.90
- Rating
- 4.4/5
- Reviews
- 6,597
- Age
- 3y ago

100pcs 5 Inch Small Sage Green Balloons 5 Mini Olive Green Party Balloons Kit for Wedding Baby Shower Birthday Graduation Boho & Garden Party Decorations
- Price
- $4.92
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago
Newest
by launch date
Assorted Colors Balloons 500 Pack 3 Inch Rainbow Latex Balloons Small Multicolor Water & Air Balloons for Summer Water Fights Birthday & Party Decorations
- Price
- $8.74
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 6mo ago

100pcs 5 Inch Small Sage Green Balloons 5 Mini Olive Green Party Balloons Kit for Wedding Baby Shower Birthday Graduation Boho & Garden Party Decorations
- Price
- $4.92
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 8mo ago

120pcs 5inch Pink Balloons Small Light Pink Latex Balloons for Baby Bridal Shower Gender Reveal Birthday Party Decorations
- Price
- $5.92
- Rating
- 4.7/5
- Reviews
- 952
- Age
- 1y ago

Bezente Pastel Pink Latex Party Balloons - 150 Pack 5 inch Round Helium Light Pink Small Bridal Pink Balloons for Gender Reveal Bridal Shower Birthday Wedding Anniversary Party Decoration
- Price
- $6.75
- Rating
- 4.6/5
- Reviews
- 13,546
- Age
- 2y ago

Awenztech 120pcs 5 inch Black Balloons Small Black Latex Balloons for Graduation Halloween Birthday Party Decorations
- Price
- $4.93
- Rating
- 4.7/5
- Reviews
- 952
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
21
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 82%
Open market
20%
- PartyWoo48%
- KAWKALSH8%
- FOTIOMRG7%
- awenztech6%
- BEISHIDA6%
- Bezente5%
Demand
Small Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Small Balloons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 5 inch balloons92K/yr
- small balloons92K/yr
- mini balloons67K/yr
- 5 balloons20K/yr
- 5inch balloons20K/yr
- globos pequeos12K/yr
- globos de 5 pulgadas12K/yr
- 5 in balloons11K/yr
- small balloons 5 inch10K/yr
- small balloons 3 inch16K/yr
Reviews and returns
What reviews say buyers love and hate about Small Balloons
We read the reviews and the return reasons for every product selling here.
“Deflation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Balloons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









