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Small Baking Dish

Maybe

Products sell for $23.38 on average, inside the sweet spot. But demand is soft, at -26.0% this quarter, so Small Baking Dish is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$206K/yr343K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
29%top-5 click share · 39 brands · 49 sellers

Flapen Score

Small Baking Dish against its category

The dotted line is the Home & Kitchen average. Past it, Small Baking Dish is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Baking Dish market on Amazon at a glance

Shoppers on Amazon United States searched for Small Baking Dish 343K times last year and spent an estimated $206K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
2.6%
Market size, estimated
$206Ka year
Peak month
November2.5× the quietest month
Top search term
small baking dish79K searches a year

02 · Price

A sale here is worth $23.38.

Listings sell for $23.38 on average, from $10.63 to $39.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.38 that is $0 to $2K a year per listing.

Average price
$23.38inside the $15 to $100 sweet spot
Price range
$10.63–$39.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #545 within Bakers & Casseroles. It carries 1,133 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
15.6%
Average rank
#545in Bakers & Casseroles
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,133per listing
Listings tracked
62

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Baking Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

49

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

29%

Top 20: 66%

Open market

47%

  • Brand 115%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Small Baking Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Small Baking Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small baking dish79K/yr
  • small casserole dish40K/yr
  • mini casserole dish25K/yr
  • small casserole dishes for oven29K/yr
  • small baking dishes for oven23K/yr
  • small glass baking dish13K/yr
  • mini baking dish15K/yr
  • small ceramic baking dish12K/yr
  • small baking dishes11K/yr
  • small oven safe baking dish11K/yr

Reviews and returns

What reviews say buyers love and hate about Small Baking Dish

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Extremely small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Small Baking Dish questions

Answered from the same tracked data.