Is small baking dish profitable to sell on Amazon United States?

The niche generates $206K/yr across 62 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the small baking dish niche?

39 brands and 49 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in small baking dish?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.9%.

When does demand for small baking dish peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the small baking dish niche?

Listings span $10.63–$39.55; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.

small baking dish

Worth a look

Shows a sweet-spot price point ($23.38 avg), but soft demand (-26.0% this quarter) keeps it on the watch list.

Avg price

Incredible$23.38

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$10.63–$39.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,132.97

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$206K

$206K/yr · 343K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, small baking dish is a $206K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

small baking dish market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $140K–$187K; units × avg price
Conversion rate: 2.6%
Avg BSR: #545
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 15.6%
Avg brand age: 41 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

29%

Top 20: 66%

Open market

47%

Yomvzake15%
Gacoree9%
Sweejar Home9%
Foraineam8%
LEETOYI8%
MALACASA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top small baking dish search terms

small baking dish79K/yr -24.8%2.0% conv.
small casserole dish40K/yr -20.6%1.6% conv.
mini casserole dish25K/yr -28.9%0.9% conv.
small casserole dishes for oven29K/yr -36.6%1.8% conv.
small baking dishes for oven23K/yr -45.8%2.0% conv.
small glass baking dish13K/yr -22.4%2.3% conv.
mini baking dish15K/yr -22.5%0.8% conv.
small ceramic baking dish12K/yr -26.2%1.6% conv.
small baking dishes11K/yr -13.9%2.4% conv.
small oven safe baking dish11K/yr -20.8%1.8% conv.

All search terms

Top small baking dish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Small Casserole Dishes 2 Pack 5 Inch Glass Square Baking Dish Individual Portion Baking Pan for Oven Microwave Air Fryer Square Egg Clear Prep Bowls with Handle

Yomvzake$17.664.6★411 rev

LEETOYI Porcelain Small Oval Au Gratin Pans Baking Dish Set for 1 or 2 person servings Bakeware with Double Handle for Kitchen and Home Set of 2 (White)

LEETOYI$21.734.6★1,450 rev

Sweejar Ceramic Baking Dish Rectangular Small Baking Pan with Double Handles 20 Oz for Cooking Brownie Kitchen 6.5 x 4.9 x 1.8 Inches(White)

Sweejar Home$17.764.4★883 rev

DLIM HOME 12 Oz Casserole Dish Ceramic Baking Dishes Sets of 4 Small Casserole Dish with Handle Porcelain Bakeware Sets 5 Rectangular Baking Serving Dish for Casserole Cakes Dishwasher Oven Safe

DLIM HOME$27.634.6★51 rev

MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White

MALACASA$27.394.7★42 rev

Newest

by launch date

MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White

MALACASA$27.3942 rev

3mo ago

5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2

Gacoree$25.6624 rev

6mo ago

Foraineam 6 Pack 20 oz Oval Au Gratin Baking Dishes with Handles Porcelain Casserole Dish Single Serving Ramekins for Oven & Microwave Cooking and Baking 7.2 x 5.5 Oven Safe Roasting Lasagna Pan

Foraineam$29.5844 rev

11mo ago

DLIM HOME 12 Oz Casserole Dish Ceramic Baking Dishes Sets of 4 Small Casserole Dish with Handle Porcelain Bakeware Sets 5 Rectangular Baking Serving Dish for Casserole Cakes Dishwasher Oven Safe

DLIM HOME$27.6351 rev

1y ago

Sweejar Ceramic Baking Dish Rectangular Small Baking Pan with Double Handles 20 Oz for Cooking Brownie Kitchen 6.5 x 4.9 x 1.8 Inches(Beige)

Sweejar Home$17.78883 rev

1y ago

What buyers say about small baking dish

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Good variety of sizes”

Quality-Overall19%

“Decent quality”

Baking8%

“EXCELLENT BAKING PAN”

Advertised Vs Actual Product6%

“works as advertised”

Value For Money6%

“great value”

Ease Of Cleaning5%

“cleans up easily”

Cooking Experience4%

“Good Quality and Keeps Food Fresh,”

Ease Of Use3%

“Convenient to use”

Storage Capacity2%

“Great storage”

Durability2%

“it didnt break”

What buyers complain about

Size-Overall35%

“Extremely small”

Durability7%

“Not durable”

Quality-Overall5%

“Not great quality”

Thickness4%

“It's also very thick”

Rusts/Corrodes4%

“Rust”

Microwave Safe3%

“I definitely can't microwave anything in them with the lids”

Value For Money3%

“the product feels much cheaper than other brands Ive tried at lower prices”

Leak-Proof2%

“are not leak proof”

Advertised Vs Actual Product2%

“Not as advertised”

Strength2%

“Not sturdy”

Top return reasons

Size-Overall86%

Advertised Vs Actual Product4%

Value For Money3%

Quality-Overall1%

Material Quality1%

Color1%

Functionality-Overall1%

Weight Heavy1%

Mechanism Issues0%

Product Condition0%

Common questions

Is small baking dish profitable to sell on Amazon United States?: The niche generates $206K/yr across 62 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the small baking dish niche?: 39 brands and 49 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in small baking dish?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.9%.
When does demand for small baking dish peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the small baking dish niche?: Listings span $10.63–$39.55; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.