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Sleepyhead Mattress Topper Twin Xl

Fail

The top 5 brands take 100% of clicks, so Sleepyhead Mattress Topper Twin Xl is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$1.2M/yr216K searches / yr
90-day growth
+290.0%search demand this quarter
Competition
96%top-5 click share · 3 brands · 5 sellers

Flapen Score

Sleepyhead Mattress Topper Twin Xl against its category

The dotted line is the Home & Kitchen average. Past it, Sleepyhead Mattress Topper Twin Xl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleepyhead Mattress Topper Twin Xl market on Amazon at a glance

Shoppers on Amazon United States searched for Sleepyhead Mattress Topper Twin Xl 216K times last year and spent an estimated $1.2M. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +290.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+290.0%
Conversion, latest week
2.3%
Market size, estimated
$1.2Ma year
Peak month
July73.9× the quietest month
Top search term
sleepyhead mattress topper twin xl113K searches a year

02 · Price

A sale here is worth $243.11.

Listings sell for $243.11 on average, from $41.18 to $402.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $243.11 that is $182K to $243K a year per listing.

Average price
$243.11above the $15 to $100 sweet spot
Price range
$41.18–$402.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
$182K–$243K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Mattress Pads & Toppers. It carries 9,322 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Mattress Pads & Toppers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
9,322per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sleepyhead Mattress Topper Twin Xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Sleepyhead Mattress Topper Twin Xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 73.9×

Search terms

Top Sleepyhead Mattress Topper Twin Xl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleepyhead mattress topper twin xl113K/yr
  • sleepyhead mattress topper50K/yr
  • sleepy head mattress topper twin xl16K/yr
  • sleepyhead17K/yr
  • mattress topper sleepyhead4K/yr
  • sleephead mattress topper twin xl3K/yr
  • sleepyhead mattress topper twin3K/yr
  • sleepyhead topper2K/yr
  • sleepyhead mattress topper twin xl 3 inch7K/yr

Reviews and returns

What reviews say buyers love and hate about Sleepyhead Mattress Topper Twin Xl

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
29%of negative reviews mention “Thickness”
2.7%of orders come back
“It's thick”
A buyer, on “Thickness”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sleepyhead Mattress Topper Twin Xl questions

Answered from the same tracked data.