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Sleepover Mattress

Fail

Shoppers spend an estimated $54K a year here, so Sleepover Mattress is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$54K/yr41K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
69%top-5 click share · 9 brands · 55 sellers

Flapen Score

Sleepover Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Sleepover Mattress is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleepover Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Sleepover Mattress 41K times last year and spent an estimated $54K. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
2.8%
Market size, estimated
$54Ka year
Peak month
July1.9× the quietest month
Top search term
small air mattress kids13K searches a year

02 · Price

A sale here is worth $46.61.

Listings sell for $46.61 on average, from $13.67 to $125.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.61 that is $0 to $5K a year per listing.

Average price
$46.61inside the $15 to $100 sweet spot
Price range
$13.67–$125.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #33 within Air Mattresses & Accessories. It carries 9,900 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#33in Air Mattresses & Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
9,900per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sleepover Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

55

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Brand 179%
  • Brand 27%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Sleepover Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Sleepover Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small air mattress kids13K/yr
  • twin air mattress for kids10K/yr
  • kids twin air mattress3K/yr
  • small blow up mattress for kids4K/yr
  • mini air mattress for kids5K/yr
  • twin blow up mattress for kids3K/yr
  • travel inflatable bed3K/yr

Reviews and returns

What reviews say buyers love and hate about Sleepover Mattress

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Inflation/Deflation”
6.9%of orders come back
“Deflates easily”
A buyer, on “Inflation/Deflation”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sleepover Mattress questions

Answered from the same tracked data.