sleepover mattress
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Great$46.61avg listing price — sweet spot $15–$100
Price range
Great$13.67–$125.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,899.74avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.9%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$54K$54K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, sleepover mattress is a $54K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Skip it — 33/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sleepover mattress market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $58K–$70K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.6%
- Avg brand age
- 33 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
55
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Intex79%
- Deeteck7%
- COMMOUDS3%
- Windyun3%
- SoundAsleep Products2%
- Pittman Outdoors2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top sleepover mattress search terms
- small air mattress kids13K/yr
- twin air mattress for kids10K/yr
- kids twin air mattress3K/yr
- small blow up mattress for kids4K/yr
- mini air mattress for kids5K/yr
- twin blow up mattress for kids3K/yr
- travel inflatable bed3K/yr
Top sleepover mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INTEX 66803EP Cozy Kidz Inflatable Airbed: Fiber-Tech Velvety Soft Surface Carry Bag Included Color May Vary 34.5 x 62 x 7
Intex$13.904.4★11,340 rev
Intex Kids Travel Air Mattress Inflatable Bed with Raised Sides and Hand Pump - Portable Blow-Up Toddler Traveler Bed for Childrens Naps or Sleep
Intex$29.034.5★7,383 rev
Intex 64757E Dura-Beam Standard Downy Air Mattress: Fiber-Tech - Twin Size - 10in Bed Height - 300lb Weight Capacity - Pump Sold Separately
Intex$13.934.3★5,589 rev
Intex 64107E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech - Twin Size - 10in Bed Height - 300lb Weight Capacity - Pump Sold Separately
Intex$13.674.4★1,537 rev
Deeteck Inflatable Toddler Travel Bed - 60 Inches Portable Toddler Bed for Travel with Safety Sides - Cozy Kids Air Mattress Set with Built-in Electric Pump & Carry Case- Easy to Inflate - Sea Blue
Deeteck$38.294.2★440 rev
Newest
by launch date
joyson Blow up Mattress Kids Extra Large Kids Air Mattress with Electric Pump Portable Toddler Inflatable Mattress for Home Sleepovers Camping Travel
joyson$44.878 rev
Windyun 4 Sets Kids Air Mattress Bulk with Fitted Sheet Toddler Inflatable Bed 63 x 27 x 8 Inches Blow up Airbed Camping Sleeping Pad for Aged 3-10 Birthdays Slumber Sleepover Party (Pink)
Windyun$91.81133 rev
COMMOUDS Portable Toddler Travel Bed with Safety Bumpers Inflatable Kids Air Mattress with Electric Pump Baby Blow up Mattress for Grandmas Home Camping Vacation
COMMOUDS$51.06156 rev
Intex 64106E Dura-Beam Prestige Downy Air Mattress: Fiber-Tech - Jr Twin - 10in Bed Height - 300lb Weight Capacity - Pump Sold Separately
Intex$16.35114 rev
Deeteck Inflatable Toddler Travel Bed - 60 Inches Portable Toddler Bed for Travel with Safety Sides - Cozy Kids Air Mattress Set with Built-in Electric Pump & Carry Case- Easy to Inflate - Sea Blue
Deeteck$38.29440 rev
Trending
90-day click momentum
SoundAsleep Products Dream Series Kids Air Mattress Includes High Speed External Pump - Extra Tall Safety Bumpers - Portable Toddler Blow up Bed for Kids
SoundAsleep Products$80.804.4★
Intex Dura-Beam Standard Pillow Top Airbed Comfortable Blow Up Portable Air Mattress with Built-in Electric Pump and Carrying Bag Twin Size Blue
Intex$28.574.3★
joyson Blow up Mattress Kids Extra Large Kids Air Mattress with Electric Pump Portable Toddler Inflatable Mattress for Home Sleepovers Camping Travel
joyson$44.874.9★
Intex 64107E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech - Twin Size - 10in Bed Height - 300lb Weight Capacity - Pump Sold Separately
Intex$13.674.4★
COMMOUDS Portable Toddler Travel Bed with Safety Bumpers Inflatable Kids Air Mattress with Electric Pump Baby Blow up Mattress for Grandmas Home Camping Vacation
COMMOUDS$51.064.8★
What buyers say about sleepover mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable for the price”
“This a top notch product”
“Great Value”
“Size was perfect”
“Excellent durability”
“Easy to use”
“VERY sturdy”
“It is portable and easy to use and store”
“Easy to assemble”
“Perfect for sleepovers”
What buyers complain about
“Deflates easily”
“Leaking”
“didn't last a week”
“Horrible quality”
“too short”
“Not very comfortable”
“MISLEADING CLAIM”
“fails at its function”
“The bed came USED”
“Uncomfortable and noisy”
Top return reasons
Common questions
- Is sleepover mattress profitable to sell on Amazon United States?
- The niche generates $54K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the sleepover mattress niche?
- 9 brands and 55 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in sleepover mattress?
- Top complaints mined from reviews: Inflation/Deflation, Leak-Proof, Durability. The return rate is 6.9% — above our launch gate.
- When does demand for sleepover mattress peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sleepover mattress niche?
- Listings span $13.67–$125.96; the average listing price is $46.61 (sweet spot $15–$100). The average incumbent carries 9,900 reviews — the moat a new listing must climb.