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Sleeper Hold Pillow Travel

Fail

The top 5 products take 93% of clicks, so Sleeper Hold Pillow Travel is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$104K/yr90K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
93%top-5 click share · 6 brands · 9 sellers

Flapen Score

Sleeper Hold Pillow Travel against its category

The dotted line is the Home & Kitchen average. Past it, Sleeper Hold Pillow Travel is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleeper Hold Pillow Travel market on Amazon at a glance

Shoppers on Amazon United States searched for Sleeper Hold Pillow Travel 90K times last year and spent an estimated $104K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.8%
Market size, estimated
$104Ka year
Peak month
October3.0× the quietest month
Top search term
sleeper hold29K searches a year

02 · Price

A sale here is worth $30.89.

Listings sell for $30.89 on average, from $18.51 to $61.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $30.89 that is $23K to $31K a year per listing.

Average price
$30.89inside the $15 to $100 sweet spot
Price range
$18.51–$61.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$23K–$31K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Bed Pillows & Positioners. It carries 804 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in Bed Pillows & Positioners
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
804per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sleeper Hold Pillow Travel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 222%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Sleeper Hold Pillow Travel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Sleeper Hold Pillow Travel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleeper hold29K/yr
  • sleeper hold pillow travel35K/yr
  • sleeper hold travel pillow10K/yr
  • sleeper hold pillow6K/yr
  • sleeper hold pillow travel with mask2K/yr
  • sleeperhold3K/yr
  • sleeperhold pillow3K/yr
  • sleeper hold pillow plane2K/yr

Reviews and returns

What reviews say buyers love and hate about Sleeper Hold Pillow Travel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Sleep Quality”
13%of negative reviews mention “Comfort-Overall”
7.3%of orders come back
“very uncomfortable on my ears”
A buyer, on “Comfort-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sleeper Hold Pillow Travel questions

Answered from the same tracked data.