Sleep Number Pillows

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $459K a year.

Searches, last 12 months

469K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

2.3%

Market size, estimated

$459Ka year

Peak month

December5.5× the quietest month

Top search term

back pain pillow60K searches a year

Listings sell for $43.13 on average, from $11.29 to $261.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $43.13 that is $4K to $11K a year per listing.

Average price

$43.13inside the $15 to $100 sweet spot

Price range

$11.29–$261.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

3.6%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #81 within Bed Pillows & Positioners. It carries 13,807 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

99%

Out of stock, average day

4.3%

Average rank

#81in Bed Pillows & Positioners

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

13,807per listing

Listings tracked

68

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months