Sleep Number Mattress Protector

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $515K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

2.9%

Market size, estimated

$515Ka year

Peak month

July3.4× the quietest month

Top search term

tempurpedic mattress protector46K searches a year

Listings sell for $84.04 on average, from $25.00 to $180.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $84.04 that is $21K to $42K a year per listing.

Average price

$84.04inside the $15 to $100 sweet spot

Price range

$25.00–$180.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$21K–$42K

Returns

1.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #67 within Mattress Protectors & Encasements. It carries 41,151 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#67in Mattress Protectors & Encasements

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

41,151per listing

Listings tracked

17

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months