Sleep Better Carpenter Pillow
FailThe average product has 44,036 reviews to catch up to, so Sleep Better Carpenter Pillow is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $470K/yr210K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 18 sellers
Flapen Score
Sleep Better Carpenter Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Sleep Better Carpenter Pillow is stronger. Inside it, weaker.
Market
The Sleep Better Carpenter Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Better Carpenter Pillow 210K times last year and spent an estimated $470K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $470K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $470Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- indulgence by isotonic pillow40K searches a year
02 · Price
A sale here is worth $53.60.
Listings sell for $53.60 on average, from $25.93 to $69.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $53.60 that is $40K to $54K a year per listing.
- Average price
- $53.60inside the $15 to $100 sweet spot
- Price range
- $25.93–$69.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $40K–$54K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #317 within Bed Pillows & Positioners. It carries 44,036 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 7.7%
- Average rank
- #317in Bed Pillows & Positioners
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 44,036per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Sleep Better Carpenter Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Brand 149%
- Brand 222%
- Brand 312%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Sleep Better Carpenter Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 1.8×
Search terms
Top Sleep Better Carpenter Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- indulgence by isotonic pillow40K/yr
- wamsutta dream zone pillows14K/yr
- isotonic indulgence pillows16K/yr
- isotonic18K/yr
- indulgence pillow14K/yr
- fieldcrest pillows8K/yr
- beckham hotel collection gel pillow16K/yr
- sleep better carpenter pillow13K/yr
- indulgence by isotonic7K/yr
- sleepbetter carpenter pillow7K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Better Carpenter Pillow
We read the reviews and the return reasons for every product selling here.
“not for comfort”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
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FAQ
Common Sleep Better Carpenter Pillow questions
Answered from the same tracked data.