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Slate Coasters

Maybe

Products sell for $33.42 on average, inside the sweet spot. But the products selling today already average 4.6★, so Slate Coasters is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$575K/yr203K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
47%top-5 click share · 12 brands · 15 sellers

Flapen Score

Slate Coasters against its category

The dotted line is the Home & Kitchen average. Past it, Slate Coasters is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slate Coasters market on Amazon at a glance

Shoppers on Amazon United States searched for Slate Coasters 203K times last year and spent an estimated $575K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $575K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
8.5%
Market size, estimated
$575Ka year
Peak month
December1.9× the quietest month
Top search term
slate coasters94K searches a year

02 · Price

A sale here is worth $33.42.

Listings sell for $33.42 on average, from $7.22 to $59.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $33.42 that is $8K to $17K a year per listing.

Average price
$33.42inside the $15 to $100 sweet spot
Price range
$7.22–$59.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$8K–$17K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #287 within Bar Tools & Drinkware. It carries 652 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#287in Bar Tools & Drinkware
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
652per listing
Listings tracked
29

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Slate Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

17%

  • Brand 128%
  • Brand 220%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 17%)

Demand

Slate Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Slate Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slate coasters94K/yr
  • slate coasters for laser engraving56K/yr
  • slate for laser engraving13K/yr
  • slate coaster12K/yr
  • slate coasters bulk8K/yr
  • black slate coasters5K/yr
  • slate blanks4K/yr
  • blank slate coasters4K/yr
  • square slate coasters4K/yr
  • slate coaster blanks3K/yr

Reviews and returns

What reviews say buyers love and hate about Slate Coasters

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Thickness”
1.1%of orders come back
“The ones I received aren't very thick either”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Slate Coasters questions

Answered from the same tracked data.