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Skye Paw Patrol Birthday Decorations

Fail

Demand is soft, at -15.8% this quarter, so Skye Paw Patrol Birthday Decorations is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$162K/yr312K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
42%top-5 click share · 16 brands · 31 sellers

Flapen Score

Skye Paw Patrol Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Skye Paw Patrol Birthday Decorations is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skye Paw Patrol Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Skye Paw Patrol Birthday Decorations 312K times last year and spent an estimated $162K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
2.7%
Market size, estimated
$162Ka year
Peak month
January2.0× the quietest month
Top search term
skye paw patrol birthday decorations74K searches a year

02 · Price

A sale here is worth $19.39.

Listings sell for $19.39 on average, from $4.94 to $39.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.39 that is $2K to $5K a year per listing.

Average price
$19.39inside the $15 to $100 sweet spot
Price range
$4.94–$39.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,177 within Party Packs. It carries 658 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#1,177in Party Packs
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
658per listing
Listings tracked
34

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Skye Paw Patrol Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

31

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

18%

  • Brand 136%
  • Brand 222%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Skye Paw Patrol Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Skye Paw Patrol Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skye paw patrol birthday decorations74K/yr
  • paw patrol birthday decorations girl75K/yr
  • paw patrol girl birthday decorations27K/yr
  • sky paw patrol birthday decorations28K/yr
  • paw patrol skye birthday decorations25K/yr
  • girl paw patrol birthday decorations22K/yr
  • skye birthday decorations15K/yr
  • pink paw patrol birthday decorations10K/yr
  • paw patrol girl birthday7K/yr
  • paw patrol birthday girl9K/yr

Reviews and returns

What reviews say buyers love and hate about Skye Paw Patrol Birthday Decorations

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
2.0%of orders come back
“The set is small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skye Paw Patrol Birthday Decorations questions

Answered from the same tracked data.