Skulls Halloween Decor

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+68.1%

Conversion, latest week

2.1%

Market size, estimated

$15Ka year

Peak month

October76.8× the quietest month

Top search term

skeleton heads17K searches a year

Listings sell for $15.86 on average, from $7.63 to $31.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $15.86 that is $0 to $2K a year per listing.

Average price

$15.86inside the $15 to $100 sweet spot

Price range

$7.63–$31.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 36.3% of listings are out of stock. The average listing ranks #2,645 within Sculptures. It carries 222 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

86%

Out of stock, average day

36.3%

Average rank

#2,645in Sculptures

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

222per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months