Skull Candle

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

2.0%

Market size, estimated

$53Ka year

Peak month

October4.2× the quietest month

Top search term

skull candle51K searches a year

Listings sell for $18.70 on average, from $7.40 to $67.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.70 that is $0 to $2K a year per listing.

Average price

$18.70inside the $15 to $100 sweet spot

Price range

$7.40–$67.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #1,581 within Candles. It carries 1,979 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

29.9%

Average rank

#1,581in Candles

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,979per listing

Listings tracked

51

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months