skull blanket
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.04avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great481.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$10.00–$149.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, skull blanket is a $19K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
skull blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$50K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #3,787
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 21.9%
- Avg brand age
- 23 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
30
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
28%
- Capecage27%
- Elegant Comfort16%
- Moyel14%
- Barefoot Dreams6%
- Serafina Home5%
- YWZDS5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -12.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top skull blanket search terms
- skull blanket57K/yr
- skull throw blanket14K/yr
- skeleton blanket16K/yr
- skull blankets and throws10K/yr
Top skull blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Skull)
Capecage$26.244.8★1,730 rev
Elegant Comfort Lightweight Throw Blanket- Halloween Themed Soft Cozy and Plush- Perfect for Lounging This Spooky Season 50 x 60 inches Skull & Bones
Elegant Comfort$14.414.7★502 rev
Moyel Gothic Skeleton Ghost Romantic Throw Blanket for Couples - Valentines Day Anniversary Birthday - 60 x 50
Moyel$18.104.7★62 rev
Barefoot Dreams CozyChic Skull Throw Carbon-Almond 54x72
Barefoot Dreams$149.964.7★59 rev
Halloween Fleece Throw Blanket: White Skulls on Black Velvety Soft Extra Large 70 x 50 for Sofa Bed Couch Chair Dorm
Serafina Home$25.084.8★1,294 rev
Newest
by launch date
YWZDS Gothic Skull Throw Blanket Purple Roses Skull Fleece Blanket for Naps Outdoor Travel Office Gift (30 x 40 inch)
YWZDS$10.002 rev
Gothic Skull Throw Blanket Halloween Soft Plush Throw for Sofa Couch Bedroom (30 x 40 inch)
YWZDS$14.964 rev
Jekeno Gothic Skull Blanket Cat Bat Mushroom Gifts for Women Men Kids Girls Boys Mom Wife Husband Dad Halloween Birthday Christmas Skeleton Horror Dark Presents Home Bedroom Room Decor Throw 50x60
Jekeno$21.69816 rev
Skull Blanket Skull Gifts for Women Men Soft Blanket for Room Decor Cozy Throw Blankets for Couch Bed Sofa 60 X 50
Pertos$18.3416 rev
Ultra Soft Fleece Blanket- Lightweight & Warm Throw Blanket for Couch Cozy Plush Sherpa Blanket for Adults Kids Durable & Easy Care (Retro Skull 40x50 in)
Fekroma$14.8042 rev
Trending
90-day click momentumYWZDS Gothic Skull Throw Blanket Purple Roses Skull Fleece Blanket for Naps Outdoor Travel Office Gift (30 x 40 inch)
YWZDS$10.005.0★
Moyel Gothic Skeleton Ghost Romantic Throw Blanket for Couples - Valentines Day Anniversary Birthday - 60 x 50
Moyel$18.104.7★
Gothic Skull Throw Blanket Halloween Soft Plush Throw for Sofa Couch Bedroom (30 x 40 inch)
YWZDS$14.964.1★
Fleece Throw Blanket Soft Cozy Warm Bed Blanket Decorative Blankets for Home Decor Skull 50x60
WXUEH$10.764.7★
Skull Blanket Skull Gifts for Women Men Soft Blanket for Room Decor Cozy Throw Blankets for Couch Bed Sofa 60 X 50
Pertos$18.344.4★
What buyers say about skull blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“The length keeps his legs warm”
“Great gift”
“Quite comfy”
“was totally worth it he uses it all the time”
“Great design quality”
“Bold colors, super soft, light weight blanket”
“true to size”
“Good quality”
“accurate print quality”
What buyers complain about
“Small”
“A little thin :”
“Small and Smelly”
“Nice yet thin”
“it ripped in one place”
“the color is only present at the very tip of each fiber”
“feel unsure of its quality long term if used/washed regularly”
Top return reasons
Common questions
- Is skull blanket profitable to sell on Amazon United States?
- The niche generates $19K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the skull blanket niche?
- 18 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in skull blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.3%.
- When does demand for skull blanket peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the skull blanket niche?
- Listings span $10.00–$149.96; the average listing price is $25.04 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.