Is skull profitable to sell on Amazon United States?

The niche generates $474K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the skull niche?

39 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in skull?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 2.1%.

When does demand for skull peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the skull niche?

Listings span $5.83–$135.61; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.

skull

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$21.27

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$5.83–$135.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good933.18

avg incumbent reviews — the moat a new listing must climb

Market size

Good$474K

$474K/yr · 1.6M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, skull is a $474K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Worth a look — 58/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

skull market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $532K–$638K; units × avg price
Conversion rate: 1.4%
Avg BSR: #2,027
Page quality: 0%
Prime: 98%
Sponsored: 84%
Out of stock: 4.8%
Avg brand age: 34 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

42%

Top 20: 80%

Top-5 click share

34%

Top 20: 73%

Open market

54%

Space Cowboys16%
READAEER12%
MOKRY PARTY5%
SOACH4%
Medarchitect4%
Fingertip WD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top skull search terms

skull518K/yr -11.3%0.7% conv.
skull decor293K/yr +4.5%0.3% conv.
skulls223K/yr +3.0%0.7% conv.
skull decor for home51K/yr -8.1%0.2% conv.
skull gifts for women60K/yr -4.2%0.4% conv.
skull gifts55K/yr +7.6%0.4% conv.
skull game31K/yr +30.9%13.7% conv.
plastic skull27K/yr +22.3%1.9% conv.
skulls decor33K/yr +2.9%0.6% conv.
skull stuff26K/yr +3.1%0.1% conv.

All search terms

Top skull products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skull Board Game - Bluffing & Bidding Party Games for Adults & Teens Skulls Social Deduction Fun for Adults Portable & Compact Board Game for Parties 3-6 Players Ages 10+ 30 Minute Playtime

Space Cowboys$18.024.8★1,485 rev

READAEER Resin Skull Human Head Model for Home Decoration Halloween Statue Skull Model for Bookshelf and Desktop (White)

READAEER$18.264.7★3,760 rev

SOACH Resin Skull 1:1 Human Skull Human Head Model for Home Decoration Halloween Statue Bone Model Model Anatomical Medical Skeleton Jaw is Movable (White)

SOACH$13.444.2★113 rev

Fingertip WD 2 Pack Halloween Skull Knit Beanie Hats for Men Women

Fingertip WD$10.464.8★69 rev

READAEER Life Size Resin Skull Large Size Adult Skull Head Model for Home Decoration Halloween Skull Statue Human Skull Head Model (White)

READAEER$16.564.6★131 rev

Newest

by launch date

SHUS LIVE Skull Decor Resin Realistic Skeleton Head Statue for Halloween Fake Human Bone Skull Model for Halloween Decoration Home Party Table Bookshelf

SHUS LIVE$9.6920 rev

11mo ago

XLSJGYP Glass Model Statue for Home Dcor Crystal Skull Decorations Decorative Paperweight for Women Men Halloween Head Figurine Office Indoor Decoration Gift (Multi-Color Skull)

XLSJGYP$6.7454 rev

12mo ago

TIXMIE Mens Skull Hawaiian Shirt Short Sleeve Button Down Beach Shirts

TIXMIE$17.34251 rev

1y ago

Junware 20 Pcs Halloween Skulls Realistic Looking Skulls Skeleton Head for Halloween Bar Home Table Decoration Model Human Skeleton Statue (1.6 x 1.8 x 2.3 Inches)

Junware$11.8757 rev

1y ago

JOYOLO Wax Melt Warmer Wax Warmer for Scented Wax with Light Bulb Electric Skull Wax Burner Halloween Fragrance Wax Melter for Home and Gifts (Rainbow Skull)

JOYOLO$19.60202 rev

1y ago

What buyers say about skull

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Very detailed and good quality”

Size-Overall10%

“fits in my room perfectly”

Value For Money8%

“reasonably priced”

Advertised Vs Actual Product8%

“Exactly as advertised”

Gifting Purpose5%

“Pretty cute gift”

Design-Overall5%

“seem well built”

Durability4%

“Durable and cute”

Warmth3%

“It's warm, soft and comfy”

Smell2%

“it keeps the fragrance for quite a long time in my room”

Color2%

“Colorful and unique”

What buyers complain about

Size-Overall21%

“Fit weird”

Assembly/Installation8%

“Tricky to put together”

Strength5%

“Very brittle”

Durability5%

“keeps falling apart”

Quality-Overall5%

“Cheaply made”

Advertised Vs Actual Product4%

“not actual measurements”

Weight Heavy3%

“He's actually heavier than anticipated”

Material Quality3%

“Cheap material”

Value For Money3%

“very costly”

Defective Material/Parts2%

“some pieces are very stubborn”

Top return reasons

Size-Overall59%

Advertised Vs Actual Product6%

Material Quality6%

Defective Material/Parts3%

Value For Money3%

Length3%

Quality-Overall2%

Functionality-Overall1%

Neck Fit1%

Weight Heavy1%

Common questions

Is skull profitable to sell on Amazon United States?: The niche generates $474K/yr across 44 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the skull niche?: 39 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in skull?: Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 2.1%.
When does demand for skull peak?: Demand peaks in Sep–Oct–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the skull niche?: Listings span $5.83–$135.61; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.

skull

skull market data

Competition & brand share

Demand & seasonality

Top skull search terms

Top skull products on Amazon

Top sellers

Newest

Trending

What buyers say about skull

What buyers love

What buyers complain about

Top return reasons

Common questions

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