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Skillet Set

Maybe

Products sell for $59.29 on average, inside the sweet spot. But the average product has 12,546 reviews to catch up to, so Skillet Set is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$1.1M/yr504K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
40%top-5 click share · 22 brands · 94 sellers

Flapen Score

Skillet Set against its category

The dotted line is the Home & Kitchen average. Past it, Skillet Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skillet Set market on Amazon at a glance

Shoppers on Amazon United States searched for Skillet Set 504K times last year and spent an estimated $1.1M. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
3.7%
Market size, estimated
$1.1Ma year
Peak month
August4.0× the quietest month
Top search term
deep skillet with lid38K searches a year

02 · Price

A sale here is worth $59.29.

Listings sell for $59.29 on average, from $15.76 to $268.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $59.29 that is $15K to $30K a year per listing.

Average price
$59.29inside the $15 to $100 sweet spot
Price range
$15.76–$268.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$15K–$30K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #60 within Pots & Pans. It carries 12,546 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#60in Pots & Pans
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
12,546per listing
Listings tracked
39

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Skillet Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

94

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

40%

Top 20: 78%

Open market

28%

  • Brand 130%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Skillet Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Skillet Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep skillet with lid38K/yr
  • large saute pan with lid33K/yr
  • 10 inch cast iron skillet29K/yr
  • 5 qt saute pan with lid25K/yr
  • nuwave cookware40K/yr
  • deep saute pan with lid25K/yr
  • 5qt saute pan with lid21K/yr
  • extra large frying pan21K/yr
  • 10 cast iron skillet17K/yr
  • lodge 10 inch cast iron skillet14K/yr

Reviews and returns

What reviews say buyers love and hate about Skillet Set

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Adhesion/Stickiness”
3.6%of orders come back
“Sticky”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skillet Set questions

Answered from the same tracked data.