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Sizzling Plate with Wooden Base

Fail

Shoppers spend an estimated $73K a year here, so Sizzling Plate with Wooden Base is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$73K/yr100K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
28%top-5 click share · 30 brands · 115 sellers

Flapen Score

Sizzling Plate with Wooden Base against its category

The dotted line is the Home & Kitchen average. Past it, Sizzling Plate with Wooden Base is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sizzling Plate with Wooden Base market on Amazon at a glance

Shoppers on Amazon United States searched for Sizzling Plate with Wooden Base 100K times last year and spent an estimated $73K. The top 5 brands take 53% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
1.7%
Market size, estimated
$73Ka year
Peak month
November1.4× the quietest month
Top search term
sizzling plate with wooden base26K searches a year

02 · Price

A sale here is worth $43.19.

Listings sell for $43.19 on average, from $9.61 to $295.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.19 that is $0 to $4K a year per listing.

Average price
$43.19inside the $15 to $100 sweet spot
Price range
$9.61–$295.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #138 within Pots & Pans. It carries 2,006 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
13.9%
Average rank
#138in Pots & Pans
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,006per listing
Listings tracked
63

04 · Newcomers

14 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
14Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sizzling Plate with Wooden Base products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

115

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

28%

Top 20: 68%

Open market

41%

  • Brand 121%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Sizzling Plate with Wooden Base search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sizzling Plate with Wooden Base search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sizzling plate with wooden base26K/yr
  • cast iron plate26K/yr
  • sizzling plate28K/yr
  • cast iron plates10K/yr
  • cast iron steak plate5K/yr
  • cast iron plates for eating5K/yr

Reviews and returns

What reviews say buyers love and hate about Sizzling Plate with Wooden Base

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Weight Heavy”
3.5%of orders come back
“This was so much heavier than expected”
A buyer, on “Weight Heavy”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sizzling Plate with Wooden Base questions

Answered from the same tracked data.