Sister in Law Gifts

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $635K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

3.1%

Market size, estimated

$635Ka year

Peak month

December13.8× the quietest month

Top search term

sister in law birthday gifts163K searches a year

Listings sell for $19.20 on average, from $7.81 to $45.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $19.20 that is $5K to $10K a year per listing.

Average price

$19.20inside the $15 to $100 sweet spot

Price range

$7.81–$45.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,349 within Candles. It carries 1,926 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#1,349in Candles

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,926per listing

Listings tracked

73

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months