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54

sister candle

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 26Conversion 78Competition 79Returns 91Price range 27Avg price 64Brand share 92Review moat 73Quality gap 22

Brand share

Great43%

top-5 brand share — no brand owns this niche

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good589.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.69

avg listing price — sweet spot $15–$100

Price range

Okay$4.82–$18.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$41K

$41K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, sister candle is a $41K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

sister candle market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$27K–$34K
units × avg price
Conversion rate
7.8%
Avg BSR
#1,404
Page quality
0%
Prime
98%
Sponsored
80%
Out of stock
20.5%
Avg brand age
23 months
Avg seller age
191 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

43

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

36%

Top 20: 78%

Open market

51%

  • SUPREME LIGHTS ·2017·16%
  • Silkwishes9%
  • Volufia7%
  • Maybeone6%
  • KORMMCO6%
  • Petalsun5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +0.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.6×

Top sister candle search terms

  • sister candle25K/yr
  • sister candles5K/yr
  • candle for sister4K/yr
  • sister candle gifts from sister4K/yr
All search terms

Top sister candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$4K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sister candle

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose24%

“Fun gift”

Smell24%

“The fragrance is perfect”

Quality-Overall6%

“quality built box”

Brightness/Shine/Glow5%

“great soft light”

Value For Money5%

“Well worth it”

Alarm/Timer Accuracy4%

“Timer function great”

Warmth4%

“Nice warmer”

Advertised Vs Actual Product3%

“As advertised”

Fun/Entertainment Experience3%

“It was just a fun thing added to her Valentines basket”

Color2%

“loves the color”

What buyers complain about

Size-Overall18%

“The candle is smaller than I had anticipated but”

Smell13%

“No smell”

Durability13%

“Durability just not there”

Value For Money5%

“looks somewhat cheaper than in the amazon website”

Alarm/Timer Accuracy4%

“Auto timer failed”

Functionality-Overall4%

“It does not work”

Quality-Overall3%

“Trash”

Flammable2%

“The candle sputters”

Adjustability/Rotatability/Reclining2%

“Arm adjustment does not stay”

Heating1%

“Warmer turns off”

Top return reasons

Size-Overall25%
Smell20%
Functionality-Overall8%
Defective Material/Parts7%
Value For Money7%
Advertised Vs Actual Product6%
Heating4%
Quality-Overall4%
Color3%
Gifting Purpose2%

Common questions

Is sister candle profitable to sell on Amazon United States?
The niche generates $41K/yr across 41 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the sister candle niche?
32 brands and 43 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in sister candle?
Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 1.2%.
When does demand for sister candle peak?
Demand peaks in Nov–Dec; the busiest month runs 8.6× the quietest.
What does it cost to enter the sister candle niche?
Listings span $4.82–$18.86; the average listing price is $13.69 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.