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Sister Blanket

Maybe

The top 5 brands take only 35% of clicks. But demand is soft, at -18.4% this quarter, so Sister Blanket is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$117K/yr187K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
35%top-5 click share · 44 brands · 53 sellers

Flapen Score

Sister Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Sister Blanket is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sister Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Sister Blanket 187K times last year and spent an estimated $117K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
3.1%
Market size, estimated
$117Ka year
Peak month
December10.9× the quietest month
Top search term
sister blanket92K searches a year

02 · Price

A sale here is worth $19.96.

Listings sell for $19.96 on average, from $8.04 to $35.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.96 that is $2K to $5K a year per listing.

Average price
$19.96inside the $15 to $100 sweet spot
Price range
$8.04–$35.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,735 within Throws. It carries 442 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#1,735in Throws
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
46

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Sister Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

53

Top-5 brand share

35%

Top 20: 75%

Top-5 click share

35%

Top 20: 71%

Open market

61%

  • Brand 112%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Sister Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Sister Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sister blanket92K/yr
  • sister blankets from sister49K/yr
  • big sister blanket7K/yr
  • sister blankets14K/yr
  • blanket for sister7K/yr
  • sister throw blanket8K/yr
  • sisters blanket6K/yr
  • sister blanket gift5K/yr

Reviews and returns

What reviews say buyers love and hate about Sister Blanket

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gifting Purpose”
24%of negative reviews mention “Size-Overall”
1.0%of orders come back
“The blanket is very large”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sister Blanket questions

Answered from the same tracked data.