Is sister blanket profitable to sell on Amazon United States?

The niche generates $117K/yr across 46 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the sister blanket niche?

44 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in sister blanket?

Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 1.0%.

When does demand for sister blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 10.9× the quietest.

What does it cost to enter the sister blanket niche?

Listings span $8.04–$35.26; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.

sister blanket

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but soft demand (-18.4% this quarter) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.96

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Great442.24

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.04–$35.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$117K

$117K/yr · 187K searches

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sister blanket is a $117K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

sister blanket market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $160K–$200K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,735
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 10.9%
Avg brand age: 23 months
Avg seller age: 220 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

35%

Top 20: 75%

Top-5 click share

35%

Top 20: 71%

Open market

61%

Ruvinzo12%
Ueedklaayy8%
Jamfind6%
Akoigun5%
AJIIUSV5%
Atokker4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -18.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Open Trend

Top sister blanket search terms

sister blanket92K/yr -20.1%3.2% conv.
sister blankets from sister49K/yr -20.5%3.8% conv.
big sister blanket7K/yr -14.2%3.5% conv.
sister blankets14K/yr -17.6%2.7% conv.
blanket for sister7K/yr +9.5%3.4% conv.
sister throw blanket8K/yr -7.2%2.1% conv.
sisters blanket6K/yr -1.7%3.0% conv.
sister blanket gift5K/yr -54.1%3.9% conv.

All search terms

Top sister blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ruvinzo Sister Gifts from Sis Sisters Birthday Gift Idea Best Sister Ever Gift for Women Birthday Gifts for Sisters Sis Soft Throw Blanket 60 x 50

Ruvinzo$19.584.8★2,202 rev

Sister Gifts Blanket Happy Birthday Gifts for Sister Unique Gift for My Dear Sis on Mothers Day Christmas - Soft Throw Blanket 60 x 50 (Purple)

Ueedklaayy$20.964.8★899 rev

Jamfind Sister Gifts Big Sisters Birthday Gift from Sis Best Sister Ever Gifts for Women Blanket 60x 50 Birthday Christmas Graduation Gift Ideas for Sisters

Jamfind$19.814.9★1,838 rev

Akoigun Sister Gifts Blanket for Birthday Valentines Day Mothers Day Christmas Big Sister Gift from Sisters Throw Blanket 60X50 Sisters Birthday Gift Idea

Akoigun$20.054.7★592 rev

Sister Gifts Blanket Sisters Gift from Sis Sister Birthday Gifts Gift for Adult Sisters on Mothers Day Christmas to My Sis Soft Throw Blanket 50 x 60

AJIIUSV$20.074.5★52 rev

Newest

by launch date

Krstartiz Sister Gifts Blanket Birthday Gifts for Sister Unique Gift for My Dear Sis on Mothers Day Graduation Big Sisters Presents Long Distance Gift from Little Sisters Sis in-Law

Krstartiz$21.8034 rev

5mo ago

Sister Birthday Gifts Sister Blanket Pillow 2 in 1with Zipper Present for Girl Women Daughter Friends on Mothers Day Christmas Soft Flannel Throw Blanket 50 x60

C-HULL$18.0730 rev

6mo ago

Sister Birthday Gifts Blanket from Sis 310GSM Lightweight Plush Fuzzy Cozy Soft Warm Flannel Throw for Sister Women Adults Thoughtful Present for Birthday Christmas 50x60

Joyxzacp$16.28120 rev

9mo ago

Hudodmn Sister Gifts Blanket Sister Birthday Gifts Ideas Best Sisters Ever Gifts for Women Graduation Birthday Gifts for Sisters Adult Throw Blanket 60X50

Hudodmn$14.5963 rev

9mo ago

Henazin Sister Gifts Blanket 60X50 Purple Sister Birthday Gift Ideas Sisters Gift from Sis Sisters Gifts for Mothers Day Christmas Valentines Best Sis Ever Presents for Women

Henazin$19.74104 rev

10mo ago

What buyers say about sister blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose28%

“Beautiful gift”

Soft Feel26%

“Soft blanket”

Quality-Overall9%

“It's well made”

Warmth7%

“Keeps you warm”

Color6%

“vibrant colors”

Size-Overall4%

“Good size”

Value For Money3%

“Great value”

Comfort-Overall3%

“Soft and comfortable”

Advertised Vs Actual Product2%

“Better than expected”

Weight Light2%

“Light and easy to travel with”

What buyers complain about

Size-Overall24%

“The blanket is very large”

Thickness21%

“Not thick”

Material Quality6%

“The material was coming apart”

Quality-Overall5%

“Cheap”

Color4%

“it wasnt as vibrant a purple as the photo”

Advertised Vs Actual Product4%

“that I'm thinking about cancelling because of the false advertisement”

Durability4%

“Broke within 5 minutes”

Thin2%

“Blanket is thin and small”

Gifting Purpose1%

“Was an embarrassment as a gift”

Top return reasons

Size-Overall19%

Material Quality12%

Print Quality9%

Thin9%