Single Pillow

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+17.0%

Conversion, latest week

7.9%

Market size, estimated

$114Ka year

Peak month

August1.6× the quietest month

Top search term

single pillow29K searches a year

Listings sell for $14.88 on average, from $5.79 to $50.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.88 that is $4K to $7K a year per listing.

Average price

$14.88under the $15 to $100 sweet spot

Price range

$5.79–$50.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #55 within Bed Pillows & Positioners. It carries 24,222 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#55in Bed Pillows & Positioners

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

24,222per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months