silver candles
Skip itPrices mostly outside the sweet spot ($4.97–$10.91) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,485.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$84K$84K/yr · 122K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.50avg listing price — sweet spot $15–$100
Price range
Bad$4.97–$10.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, silver candles is a $84K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
silver candles market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.0%
- Avg brand age
- 43 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
21
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
20%
- PHD CAKE38%
- BEAN LIEVE11%
- EXPBROZ10%
- LASILE10%
- Unique6%
- Bella Meri5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top silver candles search terms
- silver candles54K/yr
- silver birthday candles26K/yr
- silver candle17K/yr
- birthday candles silver5K/yr
- silver candles for cake6K/yr
- silver candles birthday3K/yr
- silver cake candles4K/yr
- silver pillar candles7K/yr
Top silver candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHD CAKE Silver Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles
PHD CAKE$5.974.8★6,650 rev
PHD CAKE 24-Count Silver Spiral Long Thin Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles
PHD CAKE$6.564.8★1,156 rev
12-Count Spiral Birthday Candles Long Twisty Party Silver Candles with Candle Holders Long Burning for Weddings Birthdays Party Decorations Cupcakes Anniversary and Meetups (Silver)
EXPBROZ$5.024.6★257 rev
24 Pcs Silver Spiral Long Thin Birthday Candles Twisted Curved Candle Cake Topper Birthday Parties Wedding Decoration
LASILE$5.514.5★71 rev
Beanlieve 10-Pieces Numeral Birthday Candles - Cake Numeral Candles Number 0-9 Glitter Cake Topper Decoration for Birthday Wedding Anniversary Party Celebration (Silver)
BEAN LIEVE$6.004.7★4,711 rev
Newest
by launch date24 Pcs Silver Spiral Long Thin Birthday Candles Twisted Curved Candle Cake Topper Birthday Parties Wedding Decoration
LASILE$5.5171 rev
24-Count Long Thin Birthday Candles Tall Silver Candles Cake Toppers Cake Candles Party Supplies Birthday Decorations
LASILE$5.4452 rev
12-Count Spiral Birthday Candles Long Twisty Party Silver Candles with Candle Holders Long Burning for Weddings Birthdays Party Decorations Cupcakes Anniversary and Meetups (Silver)
EXPBROZ$5.02257 rev
24 Pack Silver Spell Chime Candles Premium Mini Unscented Taper Candles for Rituals Prayer Meditation Altar Spells 4 Tall Ideal for Witches & Spiritual Practices
Thleunei$7.74506 rev
12 Count Silver Spiral Metallic Birthday Candles Cake Candles Birthday Parties Wedding Party Spiral Candles Gold Birthday Candles
Hampton Distribution$6.94227 rev
Trending
90-day click momentum24 Pcs Silver Spiral Long Thin Birthday Candles Twisted Curved Candle Cake Topper Birthday Parties Wedding Decoration
LASILE$5.514.5★
24-Count Long Thin Birthday Candles Tall Silver Candles Cake Toppers Cake Candles Party Supplies Birthday Decorations
LASILE$5.444.9★
12-Count Spiral Birthday Candles Long Twisty Party Silver Candles with Candle Holders Long Burning for Weddings Birthdays Party Decorations Cupcakes Anniversary and Meetups (Silver)
EXPBROZ$5.024.6★
CAKE CODE 36-Count Silver Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles Cake Decorations
CAKE CODE$5.924.8★
Bella Meri Silver Long Thin Metallic Birthday Candles Cake Candles Birthday Parties Wedding Decorations Party Candles
Bella Meri$5.124.8★
What buyers say about silver candles
What buyers praise and complain about, mined from review topics.What buyers love
“Cute candles”
“Good quality”
“exactly as described”
“Nice Color”
“They were pretty durable as well”
“Great burn time”
“Great value for price”
What buyers complain about
“Incorrect Color”
“it didn't come out very well”
“False description”
“I thought they were going to be bigger than they actually are”
“Does not sparkle”
“Melted pretty fast”
Top return reasons
Common questions
- Is silver candles profitable to sell on Amazon United States?
- The niche generates $84K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the silver candles niche?
- 12 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in silver candles?
- Top complaints mined from reviews: Color, Functionality-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- When does demand for silver candles peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the silver candles niche?
- Listings span $4.97–$10.91; the average listing price is $6.50 (sweet spot $15–$100). The average incumbent carries 1,486 reviews — the moat a new listing must climb.