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Silver Candles

Fail

Prices span $4.97–$10.91, mostly outside the sweet spot, so Silver Candles is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$84K/yr122K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
61%top-5 click share · 12 brands · 21 sellers

Flapen Score

Silver Candles against its category

The dotted line is the Home & Kitchen average. Past it, Silver Candles is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Silver Candles 122K times last year and spent an estimated $84K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
10.7%
Market size, estimated
$84Ka year
Peak month
December2.4× the quietest month
Top search term
silver candles54K searches a year

02 · Price

A sale here is worth $6.50.

Listings sell for $6.50 on average, from $4.97 to $10.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $6.50 that is $2K to $3K a year per listing.

Average price
$6.50under the $15 to $100 sweet spot
Price range
$4.97–$10.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #104 within Candles. It carries 1,486 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#104in Candles
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,486per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Silver Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

21

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • Brand 138%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Silver Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Silver Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver candles54K/yr
  • silver birthday candles26K/yr
  • silver candle17K/yr
  • birthday candles silver5K/yr
  • silver candles for cake6K/yr
  • silver candles birthday3K/yr
  • silver cake candles4K/yr
  • silver pillar candles7K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Candles

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
50%of negative reviews mention “Color”
2.4%of orders come back
“Incorrect Color”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Silver Candles questions

Answered from the same tracked data.