Silk Pillowcase King

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months

715K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

4.1%

Market size, estimated

$475Ka year

Peak month

December1.5× the quietest month

Top search term

silk pillow cases king140K searches a year

Listings sell for $16.30 on average, from $5.51 to $70.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $16.30 that is $20K to $24K a year per listing.

Average price

$16.30inside the $15 to $100 sweet spot

Price range

$5.51–$70.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$20K–$24K

Returns

2.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #12 within Sheets & Pillowcases. It carries 85,778 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#12in Sheets & Pillowcases

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

85,778per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months